Salt of the Earth

Sea Salt Products

Agriculture & Food Technologies
Acquired by Fortissimo Capital
Acquired Atlit Founded 1922
Total raised
Stage
Acquired
Founded
1922
Headcount
16
HQ
Atlit
Sector
Agriculture & Food Technologies

About

Salt of the Earth offers a wide range of high-quality sea salt products, including table salt, exotic salt varieties for gourmet kitchens, low-sodium salt and other ingredients, and seasoning mixtures. The Red Sea is the main source for the companys organic minerals and macro elements. The strong sun and dry air of the Gulf of Eilat promote natural evaporation year-round, with zero human intervention required in the process. To conserve fresh water, seawater is used to rinse the harvested sea salt, reducing fresh water consumption by approximately 90%. A desalination facility outputs brine directly to the companys evaporation ponds, which adds to their salinity, reduces the salt maturation time, and prevents the unnecessary return of brine concentrate into the sea, thereby reducing the environmental effects of desalination.

Sectors & technology

Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesFood TechFood ProcessingNovel Food & IngredientsFood Trade & Services
Technologies
Materials & SubstancesRaw Materials
Target customers
Food Retail & ConsumptionHomeAgriculture & FoodProcessed FoodsIngredients
Business model
B2BB2C

Tags

food-ingredientsfoodtechmanufacturing-facilitiesfood-and-beveragerestaurants