Ruya, meaning vision in Arabic, was founded on a shared passion for augmented reality, machine learning, artificial intelligence, positioning systems, and related technologies. The companys Visual Intelligence solution is designed to disrupt the customer journey and increase customer engagement in indoor commercial spaces, with a primary focus on shopping malls. Ruyas end-to-end navigation solution uses augmented reality to allow shoppers to get more out of every mall visit through combined physical and digital experiences. In addition, the company offers mall operators superior engagement with customers and valuable consumer behavioral data, with zero setup or maintenance costs.