Last updated 2026-08-21
- Raised $6M Series A led by Viola Ventures, Oct 2019
- Raised $618k debt round, Apr 2020
- Raised Seed round led by Individual Angel Investor, Jan 2010
Total raised
$6.6M
Stage
—
Founded
2009
Headcount
—
HQ
Palo Alto, United States
Sector
Fashion
About
Ruti Inc. is a fashion brand that designs clothing for women over 35, prioritizing comfort, practicality, and a sophisticated silhouette. Founded in 2009 by Israeli-born designer Ruti Zisser, the company aims to provide a personalized shopping experience through its proprietary AI platform, which includes facial recognition technology for in-store recommendations. The brand operates through its e-commerce platform and physical boutiques across the United States.
Funding history · 3 rounds · $6.6M total
3 events/rounds · $6.6M Total Funding: $6.0M in Private Equity, $618K in Debt
Apr 2020
Debt Financing
$618K
pitchbook.com
Oct 2019
Jan 2010
Seed
Undisclosed
pitchbook.com
★ Individual Angel Investor
Offices
Palo Alto, United States · HQ / main office
Q&A
- What is Ruti Inc.'s primary business?
- Ruti Inc. is a fashion brand that designs clothing for women over 35, prioritizing comfort, practicality, and a sophisticated silhouette.
- When was Ruti Inc. founded?
- Ruti Inc. was founded in 2009.
- Who are the founders of Ruti Inc.?
- Ruti Inc. was founded by Ruti Zisser, who serves as CEO and Creative Director, and Sharon Segev, who is the CTO and Co-Founder.
- What technologies does Ruti Inc. utilize?
- Ruti Inc. utilizes Artificial Intelligence and Facial Recognition technology, particularly through its proprietary AI platform for personalized shopping.
- What are Ruti Inc.'s target markets and customer base?
- Ruti Inc. targets women over 35 in the United States.
- How does Ruti Inc. distribute its products?
- Ruti Inc. operates through its e-commerce platform and physical boutiques across the United States, following a direct-to-consumer (DTC) business model.
- Where is Ruti Inc. headquartered?
- Ruti Inc. is headquartered in Palo Alto, United States.
Sectors & technology
Primary sector
Fashion
Technologies
Target customers
Business model
Direct-to-consumer (DTC)E-commerceBrick-and-mortar retail
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | ruti.com |
|---|
Identifiers & details
| Legal name | RUTI INC. |
|---|---|
| Founded | 2009 |
Radar intelligence
Patents
| EPO | 537 |
|---|
Web history (Wayback)
| Domain | ruti.com |
|---|