Last updated 2026-08-24
- Raised $340M Pre-Seed round led by Peak
- Raised $42M Seed round led by Goldman Sachs, Aug 2023
- Raised $3M Series A led by Worklife, May 2025
Total raised
$385.0M
Stage
—
Founded
2017
Headcount
—
HQ
Ta' Xbiex, Malta
Sector
Marketing Technology
About
Routy is a business intelligence platform designed specifically for affiliate marketers. It tracks clicks, conversions, and revenue in real-time, providing detailed analytics and insights to help optimize campaigns. The platform aggregates data from over 1700 affiliate programs, offering advanced 360° tracking and real-time analytics. Routy aims to give every affiliate marketer the data and tools needed to make smarter decisions, grow revenue, and build a sustainable business.
Funding history · 6 rounds · $385.0M total
2025-05
A Round
$3.0M
★ WorklifeBoxGroupY CombinatorTarget GlobalGrowth Box Ventures
2023-08
Seed
$42.0M
★ Goldman Sachs★ Lightspeed Venture Partners
2021-01
Pre-Seed
Undisclosed
★ Peak★ Madrona★ FJ Labs
2020-04
Debt Financing
$618K
★ Viola Ventures
2010-01
Pre-Seed
Undisclosed
Date unknown
Pre-Seed
$340.0M
★ Peak★ Madrona★ FJ Labs
Q&A
- What is Routy's primary business?
- Routy is a business intelligence platform designed for affiliate marketers, providing real-time tracking of clicks, conversions, and revenue, along with detailed analytics and insights to optimize campaigns.
- Where is Routy headquartered?
- Routy is headquartered in Ta' Xbiex, Malta.
- How much funding has Routy raised in total?
- Routy has raised a total of $385,000,000 across all funding rounds.
- Which investors participated in Routy's Pre-Seed round?
- Routy's Pre-Seed round included investments from Peak and Madrona.
- Who led Routy's Seed funding round?
- Worklife led Routy's Seed funding round.
- Which investors participated in Routy's A Round?
- Routy's A Round included investments from Goldman Sachs and Lightspeed Venture Partners.
- What are the key technologies utilized by Routy?
- Routy utilizes AI-powered insights, real-time data, and tracking technology within its platform.
- What are Routy's target customer segments?
- Routy targets affiliate marketers, iGaming affiliates, performance marketers, and affiliate managers.
Sectors & technology
Primary sector
Marketing Technology
Technologies
Target customers
Business model
SaaS
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | routy.app |
|---|
Identifiers & details
| Founded | 2017 |
|---|
Radar intelligence
Patents
| EPO | 3 |
|---|