Last updated 2026-08-24
- Raised $42M Series B led by Goldman Sachs, May 2025
- Raised $618k debt round led by Viola Ventures, Apr 2020
- Raised Series A, Aug 2023
Total raised
$42.6M
Stage
—
Founded
2017
Headcount
—
HQ
Ta' Xbiex, Malta
Sector
Marketing Technology
About
Routy is a business intelligence platform designed specifically for affiliate marketers. It tracks clicks, conversions, and revenue in real-time, providing detailed analytics and insights to help optimize campaigns. The platform aggregates data from over 1700 affiliate programs, offering advanced 360° tracking and real-time analytics. Routy aims to give every affiliate marketer the data and tools needed to make smarter decisions, grow revenue, and build a sustainable business.
Funding history · 4 rounds · $42.6M total
4 events/rounds · $42.6M Total Funding: $42.0M in Private Equity, $618K in Debt
May 2025
Aug 2023
Oct 2021
Apr 2020
Debt Financing
$618K
pitchbook.com
Offices
Ta' Xbiex, Malta · HQ / main office
Q&A
- What is Routy's primary business?
- Routy is a business intelligence platform designed for affiliate marketers, providing real-time tracking of clicks, conversions, and revenue, along with detailed analytics and insights to optimize campaigns.
- Where is Routy headquartered?
- Routy is headquartered in Ta' Xbiex, Malta.
- How much funding has Routy raised in total?
- Routy has raised a total of $385,000,000 across all funding rounds.
- Which investors participated in Routy's Pre-Seed round?
- Routy's Pre-Seed round included investments from Peak and Madrona.
- Who led Routy's Seed funding round?
- Worklife led Routy's Seed funding round.
- Which investors participated in Routy's A Round?
- Routy's A Round included investments from Goldman Sachs and Lightspeed Venture Partners.
- What are the key technologies utilized by Routy?
- Routy utilizes AI-powered insights, real-time data, and tracking technology within its platform.
- What are Routy's target customer segments?
- Routy targets affiliate marketers, iGaming affiliates, performance marketers, and affiliate managers.
Sectors & technology
Primary sector
Marketing Technology
Technologies
Target customers
Business model
SaaS
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | routy.app |
|---|
Identifiers & details
| Founded | 2017 |
|---|
Radar intelligence
Patents
| EPO | 3 |
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