Last updated 2026-07-20
Total raised
—
Stage
Mature
Founded
2014
Headcount
33
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Roundforest is a technology company that aims to simplify online shopping by providing consumers with tools and recommendations to make informed purchasing decisions. They leverage advanced data-driven technology to identify and recommend top items, operating an end-to-end shopping ecosystem that includes proprietary websites, a native publisher solution, a social shopping community, and email newsletters. Some of their leading consumer brands include BestReviews.Guide, BestDeals.Today, AskAdam, and Cherry, which reach over 40 million shoppers every month who make over $1 billion in purchases each year based on the company's personalized product recommendations.
Headcount over time
From 44 (2018-09) to 31 (2026-03) · -13 (-30%) · 52 points · source: Finder history + radar grounding
Q&A
- What is Roundforest's primary mission?
- Roundforest's mission is to help consumers make better and quicker shopping decisions, enabling them to buy with certainty.
- What kind of ecosystem has Roundforest created?
- Roundforest has created an end-to-end shopping ecosystem that includes its proprietary websites, native publisher solutions, a social shopping community, and email newsletters.
- What technologies does Roundforest leverage?
- Roundforest leverages advanced data technology, including Artificial Intelligence and Natural Language Processing, to identify the best products and provide personalized buying recommendations.
- What are some of Roundforest's leading consumer brands?
- Some of Roundforest's leading consumer brands include BestReviews.Guide, BestDeals.Today, AskAdam, and Cherry.
- How many shoppers do Roundforest's brands reach monthly?
- Roundforest's leading consumer brands reach over 40 million shoppers every month.
- What is the estimated annual purchase volume influenced by Roundforest's recommendations?
- Shoppers make over $1 billion in purchases each year based on Roundforest's personalized product recommendations.
- When was Roundforest founded?
- Roundforest was founded in April 2014.
- What is Roundforest's employee count?
- Roundforest has an employee count in the 11-50 range.
- Where is Roundforest's headquarters located?
- Roundforest's headquarters is located in Tel Aviv-Yafo, Center District, Israel.
Team · 2
Alon Gamzu
Founder · Co-founder
Yonatan Lewit
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceNatural Language Processing
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B2CB2B
Highlights
Verified
Tags
natural-language-processingdata-miningpredictive-analyticsknowledge-technologydecision-makingdata-analyticsartificial-intelligenceecommercebig-data-analyticsonline-shopping
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | roundforest.com |
|---|---|
| linkedin.com/company/5214030 | |
| facebook.com/pages/Roundforest-LTD/628182533927523 |
Identifiers & details
| Legal name | Roundforest Ltd. |
|---|---|
| Founded | 2014-4 |
| Employees (exact) | 33 |
Radar intelligence
Open jobs — smartrecruiters
| Total open | 1 |
|---|---|
| Remote | 0 |
| By location | Tel Aviv-Yafo, il (1) |
| Title | Location | Department |
|---|---|---|
| Y | Tel Aviv-Yafo, il |
GitHub
| Top repos | app-runner-test, googleads-python-lib, react-slick, semrush, bing-ads-reporting |
|---|
Web history (Wayback)
| Domain | roundforest.com |
|---|
Certificate / subdomain footprint
| Subdomains | 7 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515079549 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2014-05-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — violation (1) |
| Registered address | אלון יגאל 94 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-27 | עדכון הפרה |