Total raised
$41K
Last: Equity crowdfunding 2017-01
Stage
Mature
Founded
2014
Headcount
1
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Rootstock is a cooperative delivery system that minimizes bureaucratic and economic barriers by directly distributing goods to communities in Israel. Each Rootstock community is formed online and led by a community manager who is responsible for coordinating orders and deliveries. With Rootstock, customers can conveniently buy local and organic foods, beverages, health products, housewares, and gardening tools, with preference given to healthful products such as foods with a high nutritional value. Rootstock is open to small businesses, farmers, and suppliers.
Funding history · 1 round · $41K total
2017-01
Equity crowdfunding
$41K
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Consumers
Business model
B2CB2B2C
Tags
marketplacesharing-economyconsumer-goodssmbcommunityecommercedeliverycollaboration