Rootstock

Cooperative Product-delivery Service for Communities

Business Software
Non Active, Oct 2020 ceased to operate
Mature Tel Aviv-Yafo, Israel Founded 2014
Last updated 2026-06-18
Total raised
$41K
Last: 2017-01
Stage
Mature
Founded
2014
Headcount
1
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Rootstock is a cooperative delivery system that minimizes bureaucratic and economic barriers by directly distributing goods to communities in Israel. Each Rootstock community is formed online and led by a community manager who is responsible for coordinating orders and deliveries. With Rootstock, customers can conveniently buy local and organic foods, beverages, health products, housewares, and gardening tools, with preference given to healthful products such as foods with a high nutritional value. Rootstock is open to small businesses, farmers, and suppliers.

Funding history · 1 round · $41K total

2017-01
$41K

Q&A

What is Rootstock's primary business?
Rootstock operates a cooperative delivery system that facilitates the direct distribution of goods to communities in Israel, aiming to minimize bureaucratic and economic barriers.
When was Rootstock founded?
Rootstock was founded in January 2014.
What is the current status of Rootstock?
Rootstock is currently inactive, having ceased operations in October 2020.
How much funding has Rootstock raised in total?
Rootstock has raised a total of $41,490.
When was Rootstock's last funding round and who invested?
Rootstock's last funding round occurred in January 2017, with PipelBiz as an investor.
Who are the co-founders of Rootstock?
The co-founders of Rootstock are Eran Nahum, who served as Co-founder & CEO, and Omer Yaron, who is no longer with the company.
What types of products did Rootstock facilitate for delivery?
Rootstock enabled customers to buy local and organic foods, beverages, health products, housewares, and gardening tools, with a preference for healthful products.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Consumers
Business model
B2CB2B2C

Tags

marketplacesharing-economyconsumer-goodssmbcommunityecommercedeliverycollaboration
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Facebookfacebook.com/RootstockMarket

Identifiers & details

Founded2014-1
Employees (exact)1
Status reasonNon Active, Oct 2020 ceased to operate