Friendly Robotics

Manufacturer of robotic lawn mowers and other robotic home appliances.

Industrial Technologies
Acquired by MTD Products Inc
Acquired Pardesiya, Israel Founded 1995
Last updated 2026-07-26
Total raised
$21.8M
Stage
Acquired
Founded
1995
Headcount
30
HQ
Pardesiya, Israel
Sector
Industrial Technologies

About

Friendly Robotics designs and manufactures Robomow robotic lawn mowers. The automatic mowers are controlled by the Robomow smartphone app, which can set a schedule for the mower to perform automatically. The mowers are designed to provide an easy, convenient, and time-saving mow. Completely electrically powered, Robomow mowers run quietly and self-dock at a base station that replenishes the mower's rechargeable batteries. The mowers are equipped with strong blades, wide wheels, and a sensor system for detecting and avoiding objects on the lawn. As the mower passes over the lawn, it mulches the cut grass, a process made possible by the device's automation, which enables regular cuts to produce shorter clippings. The mower also performs edging. Robomow's technology addresses the safety hazards of lawn mowing by distancing home owners and their families from the chore while enabling them to control the process from their phones. In May 2017, Friendly Robotics was merged with a subsidiary of MTD Products, a developer of industrial robotic lawn mowers.

Funding history · 3 rounds · $21.8M total

2001-09
B Round $7.0M conduit+reconcile
2000-11
A Round $6.6M conduit+reconcile
1999-11
Seed $8.2M conduit+reconcile

Headcount over time

From 45 (2017-07) to 21 (2026-01) · -24 (-53%) · 14 points · source: Finder history + radar grounding
450 2017-07 2026-01

Q&A

What is Friendly Robotics' current status?
Friendly Robotics was acquired by MTD Products Inc in May 2017 and is currently inactive.
When was Friendly Robotics founded?
Friendly Robotics was founded in May 1995.
What is Friendly Robotics' primary product?
Friendly Robotics designs and manufactures Robomow robotic lawn mowers, which are controlled by a smartphone app.
How many employees does Friendly Robotics currently have?
Friendly Robotics has an employee count in the 11-50 range.
What was the total amount of funding raised by Friendly Robotics?
Friendly Robotics raised a total of $7,000,000 USD.
Which company acquired Friendly Robotics and when?
Friendly Robotics was acquired by MTD Products Inc in May 2017.
Who are the co-founders of Friendly Robotics?
The co-founders of Friendly Robotics are Udi Peles and Shai Abramson.

Team · 2

Founder · Co-founder
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Industrial Technologies
Sub-sectors
Industrial Technologies
Technologies
Platforms & InterfacesMobileMachinery & Robotics
Target customers
Consumers
Business model
B2C

Highlights

1 PatentsVerified

Tags

smart-homelifestylemobile-applicationsroboticsiotconsumershome-care
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteusa.robomow.com
LinkedInlinkedin.com/company/102741
Facebookfacebook.com/RobomowPage
YouTubeyoutube.com/user/robomowofficial

Identifiers & details

Legal nameFriendly Robotics Ltd.
Former namesFriendly Machines, Friendly Robotics
Founded1995-5
Employees (exact)30
Status reasonAcquired (Inactive) by MTD Products Inc on May 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by MTD Products Inc 2017-05

Radar intelligence

Patents

EPO11

Web history (Wayback)

Domainusa.robomow.com

Certificate / subdomain footprint

Subdomains2

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)512150459
Statusבפרוק ע~י בימ~ש — CLOSED
Corp typeישראלית חברה פרטית
Incorporated1995-05-17
Purposeלעסוק בסוגי עיסוק שפורטו בתקנון
Liabilityמוגבלת
In violation (unfiled)yes
Last annual report1998
Active charges / liens0
Registry events0
Registered addressהעצמאות 0 אבן יהודה