Friendly Robotics

Robotic Lawn Mower and App

Industrial Technologies
Acquired by MTD Products Inc
Acquired Pardesiya, Israel Founded 1995
Last updated 2026-06-18
Total raised
Stage
Acquired
Founded
1995
Headcount
27
HQ
Pardesiya, Israel
Sector
Industrial Technologies

About

Friendly Robotics designs and manufactures Robomow robotic lawn mowers. The automatic mowers are controlled by the Robomow smartphone app, which can set a schedule for the mower to perform automatically. The mowers are designed to provide an easy, convenient, and time-saving mow. Completely electrically powered, Robomow mowers run quietly and self-dock at a base station that replenishes the mower's rechargeable batteries. The mowers are equipped with strong blades, wide wheels, and a sensor system for detecting and avoiding objects on the lawn. As the mower passes over the lawn, it mulches the cut grass, a process made possible by the device's automation, which enables regular cuts to produce shorter clippings. The mower also performs edging. Robomow's technology addresses the safety hazards of lawn mowing by distancing home owners and their families from the chore while enabling them to control the process from their phones. In May 2017, Friendly Robotics was merged with a subsidiary of MTD Products, a developer of industrial robotic lawn mowers.

Q&A

What is Friendly Robotics' primary business?
Friendly Robotics designs and manufactures Robomow robotic lawn mowers, which are controlled by a smartphone app for automated lawn care.
When was Friendly Robotics founded?
Friendly Robotics was founded in May 1995.
What is the current status of Friendly Robotics?
Friendly Robotics was acquired by MTD Products Inc in May 2017.
Where is Friendly Robotics headquartered?
Friendly Robotics is headquartered in Pardesiya, Center District, Israel.
How many employees does Friendly Robotics have?
Friendly Robotics has an employee count in the 11-50 range.
Who are the co-founders of Friendly Robotics?
The co-founders of Friendly Robotics are Udi Peles and Shai Abramson.
What technologies does Friendly Robotics utilize?
Friendly Robotics utilizes Platforms & Interfaces, Mobile, and Machinery & Robotics technologies.
What is the primary sector of Friendly Robotics?
Friendly Robotics' primary sector is Industrial Technologies.

Team · 2

Founder · Co-founder
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Industrial Technologies
Sub-sectors
Industrial Technologies
Technologies
Platforms & InterfacesMobileMachinery & Robotics
Target customers
Consumers
Business model
B2C

Highlights

1 PatentsVerified

Tags

smart-homelifestylemobile-applicationsroboticsiotconsumershome-care
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteusa.robomow.com
LinkedInlinkedin.com/company/102741
Facebookfacebook.com/RobomowPage
YouTubeyoutube.com/user/robomowofficial

Identifiers & details

Former namesFriendly Machines, Friendly Robotics
Founded1995-5
Employees (exact)27
Status reasonAcquired (Inactive) by MTD Products Inc on May 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by MTD Products Inc 2017-05

Radar intelligence

Patents

EPO11

Web history (Wayback)

Domainusa.robomow.com

Certificate / subdomain footprint

Subdomains2