RideOn specializes in augmented reality (AR) for outdoor activities. Weaving digital information into the real world, from product ideation to full-scale manufacturing and delivery, RideOn creates products for the connected, active lifestyle. The companys AR ski goggles, designed for skiers and snowboarders, combine inertial sensors, GPS, and an HD video camera. The goggles enable users to navigate a floating interface using only their line of sight, allowing for a completely hands-free experience. RideOn has also developed an AR helmet.