RichFX Inc.

Developed technology for producing and transmitting computer-generated video for e-commerce.

E-commerce
Acquired
New York, United States Founded 1997
Last updated 2026-08-23
Total raised
$42.0M
Stage
Founded
1997
Headcount
HQ
New York, United States
Sector
E-commerce

About

RichFX Inc. (formerly Webglide) was a US-Israeli startup that developed technology for producing and transmitting computer-generated video for e-commerce. It was founded in 1997 by Tomer Ben-Kiki, Tal Kerret, and Yair Mann. The company was acquired by ChannelAdvisor Ltd. in 2008 after filing for Chapter 11 bankruptcy protection. At its peak, RichFX had 130 employees in Israel, New York, and Atlanta.

Funding history · 2 rounds · $42.0M total

2000-11
B Round $33.0M
★ Giza★ Polaris★ Veritas★ Coral Ventures★ Mellon Ventures★ Poalim Capital Markets★ Deutsche Bank Alex. Brown★ Morgan Stanley Dean Witter
1999-11
Seed $9.0M
★ RealNetworks

Q&A

What is RichFX Inc.'s primary business?
RichFX Inc. developed technology for producing and transmitting computer-generated video for e-commerce.
When was RichFX Inc. founded and by whom?
RichFX Inc. was founded in 1997 by Tomer Ben-Kiki, Tal Kerret, and Yair Mann.
What was the total amount of funding raised by RichFX Inc.?
RichFX Inc. raised a total of $42,000,000 across its funding rounds.
When did RichFX Inc. complete its Seed funding round and who were the lead investors?
In November 1999, RichFX Inc. completed a Seed funding round of $9,000,000, with RealNetworks as a lead investor.
When did RichFX Inc. complete its B Round funding and who were among the lead investors?
In November 2000, RichFX Inc. completed a B Round funding of $33,000,000. Lead investors included Giza and Polaris.
When was RichFX Inc. acquired and for what amount?
RichFX Inc. was acquired in March 2008 for $3,100,000.
Who acquired RichFX Inc.?
RichFX Inc. was acquired by ChannelAdvisor Ltd.
What was RichFX Inc.'s employee count at its peak?
At its peak, RichFX Inc. had 130 employees.

Team · 3

Tal Kerret
Founder · CEO and Co-founder
Tomer Ben-Kiki
Founder · President and Co-founder
Yair Mann
Founder · Co-founder

Sectors & technology

Primary sector
E-commerce
Technologies
Target customers
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

Identifiers & details

Founded1997

Acquisitions & public offerings

Acquired by 2008-03 $3.1M

Radar intelligence

Patents

EPO5

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)512462185
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated1997-03-16
Purposeלעסוק בסוגי עיסוק שפורטו בתקנון
Liabilityמוגבלת
In violation (unfiled)yes
Last annual report1998
Active charges / liens0
Registry events0
Registered addressבן גוריון דוד 11 בני ברק