Retube develops video-enrichment technology with the aim of transforming passive video content into a compelling, interactive, engaging experience. With Retube videos, consumers can explore items in greater depth, getting more information about products, people, and objects presented in the video. Consumers can buy products by clicking on the video, which immediately redirects them to the eCommerce site to complete their purchase. Retube provides advertisers and publishers with customer analytics data to produce insights into their preferences.