Last updated 2026-07-20
- Acquired by Ashley Home for $1B, Mar 2024
- Raised $130M Series B led by Psagot, Dec 2020
- Raised $10M debt round led by LIQUiDITY, Nov 2019
Total raised
$150.5M
Last: Undisclosed Round 2021-01
Stage
Acquired
Founded
2016
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
Resident Home is a direct-to-consumer (DTC) company in the home goods sector, known for its portfolio of digitally native mattress and home furnishing brands such as Nectar, DreamCloud, Awara, and Siena. The company focuses on providing quality products at competitive prices through online marketing, efficient supply chains, and a customer-centric approach. Resident Home's business model involves outsourcing manufacturing and shipping directly from manufacturers to customers. The company's success is underpinned by its expertise in data science, analytics, performance marketing, and e-commerce technology. Resident Home was acquired by Ashley Home in March 2024.
Funding history · 3 rounds · $150.5M total
2020-12
B Round
$130.0M
★ Psagot★ Baron Capital★ Phoenix Insurance★ More Investment House★ ION Crossover Partners★ Nexus Venture Partners★ Menora Mivtachim Insurance
2019-11
Debt Financing
$10.0M
★ LIQUiDITY
2017-12
A Round
$10.5M
Headcount over time
From 63 (2018-08) to 590 (2026-03) · +527 (+837%) · 51 points · source: Finder history + radar grounding
Q&A
- What is Resident Home's primary business?
- Resident Home is a direct-to-consumer mattress supplier that operates multiple brands in the home goods space, including Nectar and DreamCloud.
- When was Resident Home founded?
- Resident Home was founded in October 2017.
- What is Resident Home's employee count?
- Resident Home has 500+ employees.
- What is Resident Home's business model?
- Resident Home's business model involves outsourcing manufacturing to companies in the United States and Asia. Orders are FedExed directly from the manufacturer's warehouse to the customer, eliminating warehousing expenses.
- What was Resident Home's most recent funding round?
- In January 2021, Resident Home raised $130,000,000 from investors including.
- What is the total amount of funding Resident Home has raised to date?
- Resident Home has raised a total of $140,500,000.
- Where is Resident Home's headquarters located?
- Resident Home's headquarters is located in Tel Aviv-Yafo, Israel.
- What is Resident Home's current status?
- Resident Home was acquired by Ashley Home in March 2024.
Team · 7
Ran Reske
Founder · Co-founder & Co-CEO
Eric Hutchinson
Founder · Co-founder & Co-CEO
Craig Schmeizer
Founder · Co-founder
Sharon Dagan
Founder · Co-founder
Scott McLeod
Founder · Co-founder
Tomer Hatav
Founder · Co-founder
Brian Mommsen
Founder · Co-founder
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Retail PlatformsGoods
Technologies
Platforms & Interfaces
Target customers
Real Estate & ConstructionArchitecture & Interior DesignConsumersDemographics & FamilyTeenagers & Young AdultsParents
Business model
B2C
Highlights
Verified
Tags
online-shoppingretailconsumersdirect-to-consumerconsumer-goodsecommerceshopping-experiencemarketingsingle-seller-platform
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | residenthome.com |
|---|---|
| linkedin.com/company/19147972 | |
| facebook.com/pg/residenthome | |
| instagram.com/residenthome |
Identifiers & details
| Legal name | Resident Home LLC |
|---|---|
| Former names | DreamCloud Technologies |
| Founded | 2016 |
| Employees (exact) | 500 |
| Offices | San Francisco |
| Status reason | Acquired by Ashley Home on Mar, 2024 |
Acquisitions & public offerings
Acquired by Ashley Home 2024-03 $1.0B
Radar intelligence
Open jobs — greenhouse
| Total open | 21 |
|---|---|
| Remote | 13 |
| By department | 304 Engineering (3), 303 BI (3), 509 RDMA - Marketing (1), 506 CRM (1), 309 RISE - Product (2), 302 Product (3), 102 Finance (2), 307 RDMA - Data (2), 502 Affiliate Marketing (1), 504 Creative (1), 552 Customer Success (1), 558 Commercial (1) |
| By location | Tel Aviv (7), Remote (USA) (13), Tampa, Florida (1) |
| Title | Location | Department |
|---|---|---|
| Senior Frontend Infrastructure Engineer | Tel Aviv | 304 Engineering |
| Data Engineer | Tel Aviv | 303 BI |
| Data Solutions Analyst | Tel Aviv | 303 BI |
| Marketing Analyst | Tel Aviv | 303 BI |
| Director, CRM - Ashley Furniture | Remote (USA) | 509 RDMA - Marketing |
| Director, CRM - Mattress Brands | Remote (USA) | 506 CRM |
| Director of Product - Ashley Digital | Tampa, Florida | 309 RISE - Product |
| Senior Product Designer | Remote (USA) | 302 Product |
| Manager, Inventory Accounting | Remote (USA) | 102 Finance |
| Senior Financial Analyst | Remote (USA) | 102 Finance |
| Senior Brand Manager - DTC | Remote (USA) | 302 Product |
| Business Analytics Director, Retail | Remote (USA) | 307 RDMA - Data |
Web history (Wayback)
| Domain | residenthome.com |
|---|
Certificate / subdomain footprint
| Subdomains | 129 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515735637 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-10-25 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 8 — charge (2), annual_report (3), violation (1), people (2) |
| Registered address | דה וינצ'י לאונרדו 12 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-21 | סילוק שעבוד |
| 2025-12-18 | רישום שעבוד |
| 2025-12-14 | דו~ח שנתי-עדכון תחום עיסוק |
| 2025-12-14 | דו~ח שנתי |
| 2025-12-14 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2025-12-14 | עדכון הפרה |
| 2026-04-09 | עדכון דירקטורים-הוספת דירקטור |
| 2026-04-09 | עדכון דירקטורים-הסרת דירקטור |