R.O.P.

Polypropylene Films and Bags for Produce

Agriculture & Food Technologies
Active
Mature HaHotrim Founded 1965
Total raised
Stage
Mature
Founded
1965
Headcount
8
HQ
HaHotrim
Sector
Agriculture & Food Technologies

About

R.O.P develops and manufactures smart packaging for fresh produce, providing film and bags based on blends of PP, PE, and PA. The company's film-casting technology (between 12 mu to 170 mu), slitting and perforating (0.3 mm to 13 mm), printing, and bag converting are all housed under one roof. R.O.P's ExtendCast Modified Atmosphere and Humidity Packaging (MAP) films, box liners, and retail bags are designed to improve shelf life, appearance, and nutritional value. Each ExtendCast product is tailor engineered for a specific fruit, vegetable, or herb based on its respiration characteristics, water-loss rate, mass, and post-harvest processes. The company's ultra-thin MA film addresses the challenges that still exist with MAP, including packaging cost, operation, and environmental impact. Its ExtendCast MAP packaging for extending the shelf life of fresh produce is offered in bags or rolls for automatic packaging. R.O.P's packaging provides increased food safety and performance to optimize the condition of the produce within. The company's film requires less than 50% of the packaging material used in other existing bulk-packaging methods.

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is R.O.P.'s primary business?
R.O.P. develops and manufactures smart packaging, including films and bags made from blends of PP, PE, and PA, for fresh produce.
When was R.O.P. founded?
R.O.P. was founded in January 1965.
What is the core technology behind R.O.P.'s ExtendCast products?
R.O.P.'s ExtendCast products utilize Modified Atmosphere and Humidity Packaging (MAP) films, box liners, and retail bags, engineered to improve the shelf life, appearance, and nutritional value of specific fruits, vegetables, or herbs.
Where is R.O.P.'s headquarters located?
R.O.P.'s headquarters is located in HaHotrim, Center District, Israel.
Does R.O.P. have international offices?
Yes, R.O.P. has offices in Woodbury, NY, USA, and Napajedla, Czechia.
What is a key benefit of R.O.P.'s ultra-thin MA film?
R.O.P.'s ultra-thin MA film addresses challenges in MAP by reducing packaging cost, improving operation, and lessening environmental impact, requiring less than 50% of the material used in other bulk-packaging methods.
What was a notable product introduction by R.O.P. in August 2019?
In August 2019, R.O.P. introduced MA packaging specifically for edible flowers.
What was a significant development from R.O.P. in June 2017 regarding packaging solutions?
In June 2017, R.O.P. developed a new iceless packaging solution designed to reduce freight costs and mitigate the risks associated with using ice in agricultural technology.

Sectors & technology

Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesAg TechFarm Equipment & TreatmentFood TechFood Trade & Services
Technologies
Materials & Substances
Target customers
Industrial ManufacturingHybrid IndustriesFood & Beverages
Business model
B2B

Highlights

1 PatentsVerified

Tags

materialsfood-and-beveragepackaging-and-containersagtechflexible-packagingpostharvestfoodtech