Personity.ai

Social Media Reputation Management

Business Software
Acquired by Totango
Acquired Tel Aviv-Yafo, Israel Founded 2014
LinkedIn
Last updated 2026-06-18
Total raised
$4.0M
Last: 2016-09
Stage
Acquired
Founded
2014
Headcount
20
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Rep'nUp helps its users leverage social media to improve their online reputation and find the right job. Its social scrubbing tool enables users to analyze their digital footprint by detecting harmful Facebook, Twitter, and Instagram content. Rep'nUp's employment analysis helps users better understand the best positions, teams, and organizations according to their personality. Personity.ai is a machine learning-based platform that deduces users' personality and preferences from their digital footprint. Personity.ai securely analyzes candidates' social media profiles to interpret their personality and ensure company and culture fit. The app helps reduce time-to-hire and recruitment costs.

Funding history · 2 rounds · $4.0M total

2016-09
2014-07
$1.0M
JVP

Q&A

What is Personity.ai's primary focus?
Personity.ai is a machine learning-based platform that deduces users' personality and preferences from their digital footprint to help with social media reputation management and recruitment.
When was Personity.ai founded?
Personity.ai was founded in January 2014.
What was Personity.ai's former name?
Personity.ai was formerly known as Rep'nUp.
Where is Personity.ai's headquarters located?
Personity.ai's headquarters is located in Tel Aviv-Yafo, Israel.
How many employees does Personity.ai have?
Personity.ai has 11-50 employees.
What is Personity.ai's total funding raised?
Personity.ai has raised a total of $4,000,000.
When did Personity.ai complete its last funding round and who were the investors?
In September 2016, Personity.ai completed a funding round with investments from JVP and Benhamou Global Ventures.
What is the primary sector for Personity.ai?
Personity.ai's primary sector is Business Software.

Team · 2

Eran Borenstein, PhD
Founder · Co-Founder
Lior Tal
Founder · Co-Founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentBusiness SoftwareOperations SolutionsHuman Resources Management
Technologies
Platforms & InterfacesMobileArtificial IntelligenceMachine Learning
Target customers
ConsumersProfessionals & Gig EconomyJob Seekers
Business model
B2B

Highlights

Verified

Tags

job-searchrecruitmentsocial-mediasoftware-applicationsonline-datingsocial-networksself-improvementhrcomputer-visionnatural-language-processingdata-analyticsbehavior-analyticsbusiness-intelligence
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