Last updated 2026-07-21
- Acquired by Totango, Jun 2018
Total raised
—
Last: Undisclosed Round 2016-09
Stage
Acquired
Founded
2014
Headcount
—
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Rep'nUp helps its users leverage social media to improve their online reputation and find the right job. Its social scrubbing tool enables users to analyze their digital footprint by detecting harmful Facebook, Twitter, and Instagram content. Rep'nUp's employment analysis helps users better understand the best positions, teams, and organizations according to their personality. Personity.ai is a machine learning-based platform that deduces users' personality and preferences from their digital footprint. Personity.ai securely analyzes candidates' social media profiles to interpret their personality and ensure company and culture fit. The app helps reduce time-to-hire and recruitment costs.
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- New York, Israel
Q&A
- What is Personity.ai's primary focus?
- Personity.ai is a machine learning-based platform that deduces users' personality and preferences from their digital footprint to help with social media reputation management and recruitment.
- When was Personity.ai founded?
- Personity.ai was founded in January 2014.
- What was Personity.ai's former name?
- Personity.ai was formerly known as Rep'nUp.
- Where is Personity.ai's headquarters located?
- Personity.ai's headquarters is located in Tel Aviv-Yafo, Israel.
- How many employees does Personity.ai have?
- Personity.ai has 11-50 employees.
- What is Personity.ai's total funding raised?
- Personity.ai has raised a total of $4,000,000.
- When did Personity.ai complete its last funding round and who were the investors?
- In September 2016, Personity.ai completed a funding round with investments from JVP and Benhamou Global Ventures.
- What is the primary sector for Personity.ai?
- Personity.ai's primary sector is Business Software.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentBusiness SoftwareOperations SolutionsHuman Resources Management
Technologies
Platforms & InterfacesMobileArtificial IntelligenceMachine Learning
Target customers
ConsumersProfessionals & Gig EconomyJob Seekers
Business model
B2B
Highlights
Verified
Tags
job-searchrecruitmentsocial-mediasoftware-applicationsonline-datingsocial-networksself-improvementhrcomputer-visionnatural-language-processingdata-analyticsbehavior-analyticsbusiness-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | personity.ai |
|---|---|
| linkedin.com/company/5235803 | |
| facebook.com/RepnUp | |
| YouTube | youtube.com/channel/UC-dF92r9RNW5ULX2xMNZh9Q |
Identifiers & details
| Former names | Rep'nUp |
|---|---|
| Founded | 2014-1 |
| Offices | New York |
| Status reason | Acquired (Inactive) by Totango on Jun 2018 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Totango 2018-06
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515156065 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2014-11-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2018 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אליפלט 26 תל אביב - יפו |