Last updated 2026-07-26
- Acquired by KMS Lighthouse, Nov 2020
Total raised
—
Last: Undisclosed Round 2024-08
Stage
Series A
Founded
2019
Headcount
39
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Rep AI is an Israeli startup that has developed an AI platform designed to manage the full customer journey for online retailers. It leverages proprietary behavioral AI and large language models (LLMs) to proactively engage shoppers, personalize sales guidance, optimize conversions, and support customer service operations. The platform aims to replace fragmented technology stacks with a single, revenue-focused system, helping e-commerce brands unify customer engagement from identifying shopper intent before purchase through post-purchase support.
Headcount over time
39 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- Middletown, United States
Q&A
- What is Rep AI's primary business?
- Rep AI is an AI platform purpose-built for e-commerce brands and online retailers, offering an AI sales concierge to unify customer engagement across the shopping journey.
- When was Rep AI founded?
- Rep AI was founded in November 2019.
- How many employees does Rep AI currently have?
- Rep AI has 39 employees, placing it in the 11-50 employee bucket.
- Has Rep AI been acquired?
- Yes, Rep AI was acquired by KMS Lighthouse in November 2020.
- What was Rep AI's most recent funding round?
- Rep AI completed an A Round in August 2024, raising $8.2 million. Osage Venture Partners led this round.
- What is Rep AI's total funding to date?
- Rep AI has raised a total of $18.6 million USD across all funding rounds.
- Where is Rep AI headquartered?
- Rep AI is headquartered in Tel Aviv-Yafo, Israel.
- What was Rep AI's previous name?
- Rep AI was formerly known as Voicefront.
Team · 3
Yoav Oz
Founder · Co-founder and CEO
Shauli Mizrahi
Founder · Co-founder and CTO
Osnat Gevalidor
CMO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Artificial IntelligenceNatural Language ProcessingChatbotsVoice & Speech RecognitionDeep LearningMachine LearningSensingGeolocationAcoustics
Target customers
Commerce & RetailConsumer GoodsConsumersProfessionals & Gig EconomyRecreational & LifestyleDemographics & Family
Business model
B2B
Highlights
Verified
Tags
saasecommerce
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | hellorep.ai |
|---|---|
| linkedin.com/company/28551300 | |
| facebook.com/TeamRepAI | |
| YouTube | youtube.com/@TeamRepAI/featured |
Identifiers & details
| Legal name | Rep Ai Technologies |
|---|---|
| Former names | Voicefront |
| Founded | 2019-11 |
| Employees (exact) | 39 |
| Offices | Middletown |
Acquisitions & public offerings
Acquired by KMS Lighthouse 2020-11
Radar intelligence
Web history (Wayback)
| Domain | hellorep.ai |
|---|
Certificate / subdomain footprint
| Subdomains | 17 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516107901 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-11-19 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 2 — people (1), annual_report (1) |
| Registered address | דרך בגין 132 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-07-19 | עדכון דירקטורים-הוספת דירקטור |
| 2026-07-16 | דו~ח שנתי |