Last updated 2026-08-23
Total raised
—
Stage
Pre-Funding
Founded
2022
Headcount
5
HQ
Bet Shemesh, Israel
Sector
Health Tech & Life Sciences
About
Reflective is a software platform designed for therapists to enhance client engagement between therapy sessions. The company focuses on improving therapeutic outcomes through its digital tools, offering customizable assignments, psycho-education, and progress tracking via mobile apps. Reflective was formerly known as CBT Buddy and rebranded to be more inclusive of various therapy approaches beyond CBT. Reflective is HIPAA compliant and adheres to strict security protocols.
Offices
Bet Shemesh, Israel · HQ / main office
Q&A
- What is Reflective's primary business?
- Reflective is a software platform designed for therapists to enhance client engagement between sessions, aiming to improve treatment success.
- When was Reflective founded?
- Reflective was founded in October 2022.
- Where is Reflective's headquarters located?
- Reflective's headquarters is in Bet Shemesh, Jerusalem District, Israel.
- What is Reflective's current employee count?
- Reflective has 1-10 employees.
- Who is the CEO of Reflective?
- Tevi Hirschhorn is the Co-founder & CEO of Reflective.
- What is Reflective's primary sector?
- Reflective's primary sector is Health Tech & Life Sciences.
- What is the current funding stage of Reflective?
- Reflective is currently in the Pre-Funding stage.
- Does Reflective have a mobile application?
- Yes, Reflective has mobile applications available on both iOS and Android platforms.
Team · 3
Peter Golboro, LCSW
Founder · Chief Clinical Officer
Avi Zuber
Founder · CTO
Sectors & technology
Primary sector
Health Tech & Life Sciences
Target customers
Tags
digital-therapeuticsmental-healthpatient-engagement
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | reflectiveapp.com/ |
|---|---|
| linkedin.com/company/88419319 | |
| facebook.com/reflectiveapp |
Identifiers & details
| Legal name | Fred not Freud, LLC. |
|---|---|
| Founded | 2022-10 |
| Employees (exact) | 5 |
Radar intelligence
Open jobs — greenhouse
| Total open | 1 |
|---|---|
| Remote | 1 |
| By department | Research (1) |
| By location | Remote, San Francisco, California, United States (1) |
| Title | Location | Department |
|---|---|---|
| Pitch a Role / General Opportunities | Remote, San Francisco, California, United States | Research |
Patents
| EPO | 1569 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | reflectiveapp.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513141036 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2001-08-19 |
| Purpose | לעסוק בסוגי עיסוק שפורטו בתקנון |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | ארבע ארצות 5/1 חולון |