Reeco

Purchasing Solution for the Hospitality Industry

Business Software
Active
Series A Tel Aviv-Yafo, Israel Founded 2021
Last updated 2026-06-18
Total raised
$25.0M
Last: 2025-01
Stage
Series A
Founded
2021
Headcount
60
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Reeco offers a smart shopping solution for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes. Reecos solution is designed to help purchasing managers save time and money while eliminating product waste on every order.

Funding history · 5 rounds · $25.0M total

2022-05
Undisclosed
2021-05
Undisclosed
Date unknown
Undisclosed

Q&A

What is Reeco's primary business?
Reeco offers a smart shopping solution for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes, designed to help purchasing managers save time and money while eliminating product waste.
When was Reeco founded?
Reeco was founded in May 2021.
What is Reeco's total funding to date?
Reeco has raised a total of $25,000,000 USD.
When was Reeco's most recent funding round and who were the lead investors?
In January 2025, Reeco raised $15,000,000 USD in a funding round led by Aleph.
Which investors participated in Reeco's March 2023 funding round?
In March 2023, Reeco raised $10,000,000 USD in a funding round with lead investors Joule Ventures.
Where is Reeco's headquarters located?
Reeco's headquarters is located in Tel Aviv-Yafo, Israel.
Does Reeco have any offices outside of Israel?
Yes, Reeco has an office in Miami, United States.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Travel & TourismHospitalityHotelsEnterprise & Professional ServicesEnterprisesCommerce & RetailDistribution ChannelsSupply Chain
Business model
B2B
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