Reeco

About

Funding history · 4 rounds · $25.0M total

Company Intelligence Q&A

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When was Reeco founded and what is its primary focus?

Reeco was founded in May 2021 and focuses on providing a smart shopping solution for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes.

What was Reeco's most recent funding round?

Reeco completed a Series A funding round in January 2025, raising $15,000,000. The round was led by Aleph.

What was the amount and lead investors of Reeco's Seed funding round?

In March 2023, Reeco raised $10,000,000 in a Seed round. The lead investors were Joule Ventures and Net Capital Ventures.

How many employees does Reeco currently have?

Reeco currently has 60 employees.

Where are Reeco's headquarters located?

Reeco's headquarters are in Tel Aviv-Yafo, Israel, with an additional office in Miami, Florida, USA.

What is the total amount of funding Reeco has raised to date?

Reeco has raised a total of $25,000,000 in funding.

What is the purpose of Reeco's platform for hotels, according to a July 2025 news report?

According to a July 2025 report, Reeco's platform aims to provide hotels with enhanced visibility and control over procurement processes, encompassing order placement, inventory tracking, culinary operations, and AP automation.

Who are the founders of Reeco?

The founders of Reeco are Henrik Shimony and Omri Shalev.

Sectors & technology