Last updated 2026-07-26
- Raised $15M Series A led by Aleph VC, Jan 2025
- Raised $10M Seed round led by Eynat Guez, Mar 2023
Total raised
$25.0M
Last: Undisclosed Round 2025-01
Stage
Series A
Founded
2021
Headcount
23
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Reeco is an Israeli startup that has developed an AI-driven procure-to-pay platform for the hospitality industry. The platform unifies procurement, inventory management, accounts payable, and payments into a single system, replacing manual processes and outdated technology for hotels. It allows users to purchase from contracted vendors, track real-time food costs, automate inventory audits, and streamline invoicing. Reeco's mission is to improve the back-office experience for hospitality professionals.
Funding history · 2 rounds · $25.0M total
2 events/rounds · $25.0M Total Funding: $25.0M in Private Equity
Jan 2025
Mar 2023
Headcount over time
23 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- Miami, United States
Q&A
- What is Reeco's primary business?
- Reeco is an Israeli startup that provides an AI-driven procure-to-pay platform specifically for the hospitality industry. This platform integrates procurement, inventory management, accounts payable, and payments into a single system for hotels.
- When was Reeco founded?
- Reeco was founded in May 2021.
- How much funding has Reeco raised in total?
- Reeco has raised a total of $25,000,000 in funding.
- When did Reeco complete its Series A funding round and who were the lead investors?
- In January 2025, Reeco completed a Series A funding round, raising $15,000,000. The lead investors were Aleph VC and Net Capital Ventures.
- What was Reeco's most recent Seed funding round?
- In March 2023, Reeco raised $10,000,000 in a Seed funding round. Net Capital Ventures and Joule Ventures were among the lead investors.
- How many employees does Reeco currently have?
- Reeco currently has 51–200 employees.
- Who are the co-founders of Reeco?
- The co-founders of Reeco are Henrik Shimony, who serves as CEO, and Omri Shalev, who serves as CTO.
- Where is Reeco's headquarters located?
- Reeco's headquarters is located in Tel Aviv-Yafo, Israel.
Team · 5
Henrik Shimony
Founder · Co-founder and CEO
Omri Shalev
Founder · Co-founder and CTO
Omer Levy
VP Finance
Naama Engel
VP of HR
Guy Ben-Bassat
VP of Finance
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Travel & TourismHospitalityHotelsEnterprise & Professional ServicesEnterprisesCommerce & RetailDistribution ChannelsSupply Chain
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | reeco.com |
|---|---|
| linkedin.com/company/72472085 | |
| facebook.com/the.official.reeco/ | |
| instagram.com/reeco.shopping |
Identifiers & details
| Legal name | REECO T.M. LTD |
|---|---|
| Founded | 2021-5 |
| Employees (exact) | 23 |
| Offices | Miami |
Radar intelligence
Patents
| EPO | 17 |
|---|
Publications (Crossref)
| Works | 1 |
|---|
Web history (Wayback)
| Domain | reeco.com |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516390770 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-05-04 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — violation (1) |
| Registered address | בן אביגדור 18 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-10-30 | עדכון הפרה |