Last updated 2026-08-29
- Raised Seed round led by Tal Zimerman, Feb 2021
Total raised
—
Stage
—
Founded
2021
Headcount
5
HQ
Marina Del Rey, United States
Sector
Food Products
Website ↗Registrar ID: 516448354 (The Real Cereal Company)
About
The Real Cereal Company offers organic, clean, and simple cereals with zero sugar, crafted with premium, ethically sourced ingredients. Their products include organic rice crisps and organic corn flakes, which are also gluten-free and non-GMO. The company aims to provide healthy cereal options without unnecessary additives, sugars, and preservatives.
Funding history · 1 round · — total
1 event/round · — Total Funding
Feb 2021
★ Tal Zimerman
Headcount over time
5 employees (2026-09) · 1 point
Offices
Marina Del Rey, United States · HQ / main office
Q&A
- When was Real Cereal Ltd. (The Real Cereal Company) founded?
- Real Cereal Ltd. (The Real Cereal Company) was founded in 2021.
- What is the primary sector of Real Cereal Ltd. (The Real Cereal Company)?
- The primary sector of Real Cereal Ltd. (The Real Cereal Company) is Food Products.
- Where is Real Cereal Ltd. (The Real Cereal Company) headquartered?
- Real Cereal Ltd. (The Real Cereal Company) is headquartered in Marina Del Rey, United States.
- Who are the co-founders of The Real Cereal Company?
- The co-founders of The Real Cereal Company are Daniel Abramovich, who serves as Co-Founder & CEO, and Tom Binder, who is a Co-Founder. Both joined in 2021.
- What is the one-liner description of The Real Cereal Company?
- The Real Cereal Company is an online brand offering a range of breakfast cereals.
- What kind of products does The Real Cereal Company offer?
- The Real Cereal Company offers organic, clean, and simple cereals that are gluten-free, non-GMO, and without sugar, packed in eco-friendly materials. They focus on healthier alternatives to traditional cereals with nostalgic flavors and minimal, quality ingredients.
- Has The Real Cereal Company raised any funding?
- Yes, The Real Cereal Company raised a Seed round in February 2021, with Tal Zimerman as a lead investor.
- Who is the VP of Operations at The Real Cereal Company?
- Jerry Wiener holds the position of VP, Operations at The Real Cereal Company.
Team · 3
Daniel Abramovich
Founder · Co-Founder & CEO
Tom Binder
Founder · Co-Founder
Jerry Wiener
VP, Operations
Sectors & technology
Primary sector
Food Products
Target customers
Business model
B2COnline Brand
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | realcereal.com |
|---|
Identifiers & details
| Legal name | The Real Cereal Company |
|---|---|
| Founded | 2021 |
| Employees (exact) | 5 |
Radar intelligence
Web history (Wayback)
| Domain | realcereal.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516448354 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-08-11 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | מאנה 18 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-14 | דו~ח שנתי |