Last updated 2026-08-22
Total raised
—
Stage
—
Founded
2024
Headcount
—
HQ
Tel Aviv, Israel
Sector
Enterprise Software & Infrastructure
About
ReachPlayers is an in-game advertising network providing brands and agencies with reliable, measurable access to audiences inside the world's highest-traffic gaming environments. The company combines guaranteed CPM buying, defined reach, and creative expertise to deliver brand experiences that players choose to engage with. They focus on integrating brands into games in a way that protects gameplay, respects players, and delivers measurable outcomes for marketing teams. They work with brands to create personalized and interactive campaigns, such as tailored branded adventures, pop-up shops, and non-player characters (NPCs), that resonate with Gen Z and Gen Alpha gamers.
Q&A
- When was ReachPlayers Ltd. founded?
- ReachPlayers Ltd. was founded in 2024.
- What is ReachPlayers Ltd.'s primary business focus?
- ReachPlayers Ltd. operates as an in-game advertising network, enabling brands to integrate seamlessly into gaming environments and access audiences within high-traffic games.
- Who are the founders of ReachPlayers Ltd. and what are their roles?
- The founders of ReachPlayers Ltd. are Michael Anav, who serves as CEO & Founder, and Zur Ben-Laish, who is the CTO.
- What is the primary sector of ReachPlayers Ltd.?
- ReachPlayers Ltd.'s primary sector is Enterprise Software & Infrastructure.
- Where is ReachPlayers Ltd. headquartered?
- ReachPlayers Ltd. is headquartered in Tel Aviv, Israel.
- What types of campaigns does ReachPlayers Ltd. create for brands?
- ReachPlayers Ltd. works with brands to create personalized and interactive campaigns, including tailored branded adventures, pop-up shops, and non-player characters (NPCs), designed to resonate with Gen Z and Gen Alpha gamers.
Team · 2
Michael Anav
Founder · CEO & Founder
Zur Ben-Laish
Founder · CTO
Sectors & technology
Primary sector
Enterprise Software & Infrastructure
Technologies
Target customers
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | reachplayers.com |
|---|
Identifiers & details
| Legal name | REACHPLAYERS LTD |
|---|---|
| Founded | 2024 |