Last updated 2026-06-18
- Raised Seed round led by Assaf Rappaport, Nov 2025
Total raised
—
Stage
Pre-Funding
Founded
2023
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Raito is a technology-led consumer brand factory that leverages AI to identify emerging viral trends, analyze market demand, and launch physical products at high speed. Unlike traditional retail giants with long development cycles, Raito operates as a lean "brand engine" - mapping social sentiment to specific target audiences and partnering with high-profile influencers to bring products to market in as little as five weeks. From boutique confectionaries to specialized protein lines, the company bridges the gap between digital data and physical retail, ensuring high-certainty launches by validating demand through data before production begins.
Funding history · 1 round · — total
2025-11
Seed
Undisclosed
★ Assaf Rappaport★ Mensch Capital Partners★ Harel Insurance & Finance
Headcount over time
From 3 (2025-05) to 5 (2026-03) · +2 (+67%) · 3 points · source: Finder history + radar grounding
Q&A
- What is Raito's primary business focus?
- Raito is an AI-powered product incubation company that identifies social trends to launch viral consumer brands and physical products rapidly.
- When was Raito founded?
- Raito was founded in May 2023.
- Where is Raito's headquarters located?
- Raito's headquarters is in Tel Aviv-Yafo, Israel.
- Who are the co-founders of Raito?
- The co-founders of Raito are Michael Osadon (Co-Founder & CEO) and Eli Zilberman (Co-Founder & COO).
- What is Raito's current funding stage?
- Raito is currently in the Pre-Funding stage.
- How does Raito leverage AI in its operations?
- Raito uses AI to identify emerging viral trends, analyze market demand, and validate demand through data before production to ensure high-certainty product launches.
- What is Raito's approach to bringing products to market?
- Raito operates as a lean 'brand engine' that maps social sentiment to target audiences and partners with high-profile influencers to launch products in as little as five weeks.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/107050335 |
Identifiers & details
| Founded | 2023-5 |
|---|---|
| Employees (exact) | 3 |
Radar intelligence
Patents
| EPO | 3109 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516818986 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2023-05-31 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 9 — people (2), charge (3), other (1), annual_report (2), shares_capital (1) |
| Registered address | שד החושן 9 מבשרת ציון |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-22 | עדכון בעלי תפקידים |
| 2025-11-19 | רישום שעבוד |
| 2025-11-19 | סילוק שעבוד |
| 2025-11-19 | סילוק שעבוד |
| 2026-05-10 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-02-10 | דו~ח שנתי-הסרת בעל תפקיד |
| 2026-02-10 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2026-02-10 | העברת מניות |
| 2026-04-05 | עדכון דירקטורים-הוספת דירקטור |