About
Improving the Consumer Ad Experience
Prism's technology uses first-party data to create a better relationship between carriers, publishers, and advertisers. Its ad compliance technology aims to provide a system for a better digital and advertising experience that benefits everyone, including consumers. Taking source data directly from carriers, the company segments and refines this for different audiences in order to provide consumers with a more personalized experience on their digital devices.
Identity
| Name | Prism |
|---|---|
| Slug | rainbow |
| Former names | Rainbow, Shine Technologies Corp |
| Type / kind | startup |
| Crunchbase ID | rainbow-4 |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ6LoOwJDA |
Status
| Status | inactive |
|---|---|
| Status reason | Non Active, Dec 2018 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Herzliya |
| HQ address | Galgalei ha-Plada Street 11, Herzliya, Israel |
Web & social
| https://www.linkedin.com/company/2632575 | |
| Twitter / X | https://twitter.com/prismplatform?lang=en |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebMobile
Target customers
Enterprise & Professional ServicesMarketing & Sales
Business models
B2BB2B2C
Tags
advertisingmobile-advertisingmobile-applicationsispmobile-carrierstargetingmonetizationbehavior-analyticsadtechpublisherscustomer-experiencepersonalizationadvertisers
Funding
| Total raised | $3.3M |
|---|---|
| Current stage | Mature |
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