Total raised
$3.3M
Last: Series B 2017-01
Stage
Mature
Founded
2011
Headcount
23
HQ
Herzliya
Sector
Business Software
About
Prism's technology uses first-party data to create a better relationship between carriers, publishers, and advertisers. Its ad compliance technology aims to provide a system for a better digital and advertising experience that benefits everyone, including consumers. Taking source data directly from carriers, the company segments and refines this for different audiences in order to provide consumers with a more personalized experience on their digital devices.
Funding history · 3 rounds · $3.3M total
2017-01
Series B
Undisclosed
2012-10
Series A
$3.3M
2011-12
Seed
Undisclosed
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- What was Prism's previous name and when did it change?
- Prism was formerly known as Shine Technologies Corp and Rainbow. In February 2017, the company rebranded from Shine to Rainbow.
- What is Prism's operational status as of December 2018?
- As of December 2018, Prism is inactive.
- When was Prism founded and where is its headquarters located?
- Prism was founded in December 2011 and its headquarters is in Herzliya, Israel.
- What was a significant development for Prism in February 2016 regarding its ad-blocking technology?
- In February 2016, Prism, then known as Shine, signed its first European carrier, Three UK, to deploy its network-level ad-blocking technology.
- What was the total amount of funding raised by Prism?
- Prism raised a total of $3,300,000 across its funding rounds. For a full financing history, please refer to startupim.
- Which investors participated in Prism's Series A funding round in October 2012?
- In October 2012, Horizons Ventures and Initial Capital invested in Prism's Series A round.
- What was a key change in Prism's business strategy announced in February 2017?
- In February 2017, Prism (then Rainbow) announced it would stop selling ad blocking to carriers, shifting its focus from its original ad-blocking business model.
- What organization did Prism join in December 2017?
- In December 2017, Prism Platform joined the IAB (Interactive Advertising Bureau).
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebMobile
Target customers
Enterprise & Professional ServicesMarketing & Sales
Business model
B2BB2B2C
Tags
advertisingmobile-advertisingmobile-applicationsispmobile-carrierstargetingmonetizationbehavior-analyticsadtechpublisherscustomer-experiencepersonalizationadvertisers