radd.

Ecommerce Platform for Influencer Engagement

Business Software
Active
Pre-Funding Tel Aviv-Yafo, Israel Founded 2019
Website ↗ LinkedIn
Last updated 2026-06-18
Total raised
—
Stage
Pre-Funding
Founded
2019
Headcount
6
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

radd. develops solutions that enable online customers and influencers to show brand affinity via video stories directly uploaded to eCommerce sites. The companys vision is to connect online buyers with desired products by offering a personalized, live, and interactive shopping experience. Its solution offers a social way to shop online, providing eCommerce stores with an automated tool that can boost customer- and influencer-generated content, drive conversion rates, and pull in new traffic.

Q&A

What is radd.'s primary business?
radd. is an e-commerce platform that enables online customers and influencers to upload video stories directly to e-commerce sites, aiming to provide a personalized, live, and interactive shopping experience.
When was radd. founded?
radd. was founded in March 2019.
Where is radd. headquartered?
radd. is headquartered in Tel Aviv-Yafo, Israel.
Who are the co-founders of radd.?
The co-founders of radd. are Sivan Baram (Co-founder & CEO), Betz Rackovsky (Co-Founder & CTO), and Natalie Staub (Co-founder & CMO).
What technologies does radd. utilize?
radd. utilizes Artificial Intelligence, Generative AI, Platforms & Interfaces, and Web technologies.
What are the target customer segments for radd.?
radd. targets Consumers, Professionals & Gig Economy, Influencers, Online Retailers, Enterprise & Professional Services, and Enterprises.
What is radd.'s current funding stage?
radd. is currently in the Pre-Funding stage.

Team · 3

Sivan Baram
Founder · Co-founder & CEO
LinkedIn ↗
Betz Rackovsky
Founder · Co-Founder & CTO
LinkedIn ↗
Natalie Staub
Founder · Co-founder & CMO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce ToolsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Distribution
Technologies
Artificial IntelligenceGenerative AIPlatforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyInfluencersOnline RetailersEnterprise & Professional ServicesEnterprises
Business model
B2B

Highlights

Verified

Tags

advertisingcontent-managementweb-platformcontent-marketingsocial-mediaecommerceonline-retailersenterprise-solutionsenterprisesartificial-intelligencevideo-content
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