Racana is a cloud-based, integrated, personalized dynamic profiler andrecommendation solution platform for web and mobile commerce. Racanaseeks to profile and understand the individual user's behavior in order to deliver the right offering at the right time to the right end-user. Theproduct enables profiling and targeting end-users with personal recommended content, resulting in enhanced traffic, engagement, and smart monetization. Racana'ssolution facilitatesvarious applications and services foradvertising agencies wishing to pin-point potential users; content publishers looking for exposure, engagement, and stickiness; toolbar companies looking for monetization applications; mobile carriers looking for smart content distribution solutions for their existing assets; and many more.