Last updated 2026-07-20
- Acquired by Signet Jewelers Limited for $328M, Sep 2017
Total raised
—
Last: Undisclosed Round 2014-12
Stage
Acquired
Founded
2006
Headcount
243
HQ
Herzliya, Israel
Sector
Retail Platforms
About
R2Net (originally known as 'Rough Diamond to Internet') operates an e-commerce and supply chain platform that connects the entire diamond industry's ecosystem, including manufacturers, retailers, and consumers. The company owns and operates brands like JamesAllen.com, Segoma Imaging Technologies, D-Market, and Brio Animation Studio. R2Net is known for its innovative technologies, including proprietary 360° Diamond Display Technology, Virtual Ring Sizer, and Ring Try-On mobile application. It provides highly magnified 360-degree high-definition images of diamonds to diamond polishers and displays them on its platforms, allowing digital transactions. R2Net was acquired by Signet Jewelers in 2017.
Headcount over time
243 employees (2026-09) · 1 point
Offices
Herzliya, Israel · HQ / main office
Show all offices (1 more)
- New York, United States
Q&A
- What is R2Net, Inc. - JamesAllen.com's primary business?
- R2Net, Inc. - JamesAllen.com operates an eCommerce and supply chain platform that connects the diamond industry's ecosystem, including manufacturers, retailers, and consumers. It also provides highly magnified 360-degree high-definition images of diamonds.
- When was R2Net, Inc. - JamesAllen.com founded?
- R2Net, Inc. - JamesAllen.com was founded in March 2006.
- What is the current status of R2Net, Inc. - JamesAllen.com?
- R2Net, Inc. - JamesAllen.com was acquired by Signet Jewelers on August 24, 2017.
- How much funding has R2Net, Inc. - JamesAllen.com raised in total?
- R2Net, Inc. - JamesAllen.com has raised a total of $25,000,000.
- Which investor participated in R2Net, Inc. - JamesAllen.com's funding round in December 2014?
- IGP - Israel Growth Partners participated in R2Net, Inc. - JamesAllen.com's funding round in December 2014.
- How many employees does R2Net, Inc. - JamesAllen.com have?
- R2Net, Inc. - JamesAllen.com has 282 employees, falling within the 201-500 employee bucket.
- Where is R2Net, Inc. - JamesAllen.com's headquarters located?
- R2Net, Inc. - JamesAllen.com's headquarters is located in Herzliya, Center District, Israel.
- What are the key brands operated by R2Net, Inc. - JamesAllen.com?
- R2Net, Inc. - JamesAllen.com operates four distinct brands: JamesAllen.com, Segoma, D-Market, and Brio Animation Studio.
Team · 17
Oded Edelman
Founder · Co-founder & Chief Digital Innovation Advisor (at Signet)
Jenny Shem-David
Chief Product Officer (CPO)
David Avigdor
Chief Technology Officer
Liora Solomon
Talent Acquisition & Sourcing Expert
David Berdugo
Chief Operating Officer
Shannon Delany-Ron
Chief Marketing Officer
Daniel Rose
Executive Vice President
Julia Cuptchik
User Acquisition Manager
Daniela Hornivius
HR Business Partner
Hili Rotstein
Senior PPC Team Lead-(Google/Microsoft Ads)
Ariel Francis
Accountant
Emily F.
Operations Support
James Henley
Manager FP A
Jennifer Marchesano
Controller
Max Naggar
Director Of Operations
Misha Mahmood
Accounting Supervisor
Yechezkael Landa
Assistant Controller
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce ToolsRetail PlatformsGoods
Technologies
Platforms & InterfacesWeb
Target customers
Commerce & RetailConsumer GoodsJewelryConsumers
Business model
B2C
Highlights
Verified
Tags
online-shoppingretailinventory-managementjewelrydiamond-toolsmarketplaceecommerceweb-platformdiamonds
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | jamesallen.com/ |
|---|---|
| linkedin.com/company/676434 | |
| X / Twitter | twitter.com/jamesallenrings |
| facebook.com/JamesAllenRings | |
| YouTube | youtube.com/JamesAllenRings |
| instagram.com/jamesallenrings | |
| Wikidata | wikidata.org/wiki/Q18713058 |
Identifiers & details
| Founded | 2006-3 |
|---|---|
| Employees (exact) | 243 |
| Offices | New York |
| Status reason | Acquired by Signet Jewelers on Aug, 2017 |
| Wikidata QID | Q18713058 |
Acquisitions & public offerings
Acquired by Signet Jewelers Limited 2017-09 $328.0M
Radar intelligence
Web history (Wayback)
| Domain | jamesallen.com |
|---|
Wikidata
| QID | Q18713058 |
|---|
Certificate / subdomain footprint
| Subdomains | 27 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513957498 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2007-03-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 3 — violation (1), people (2) |
| Registered address | המנופים 10 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-07-18 | עדכון דירקטורים-הוספת דירקטור |
| 2025-07-18 | עדכון דירקטורים-הסרת דירקטור |