QualityUA is an automated campaign manager, offering real-time traffic sources optimization for mobile campaigns and user acquisition costs management, enabling mobile advertisers to save costs and increase their ROI. Our algorithm evaluates traffic's quality, and issues optimization recommendations to you, or optimization notifications to your traffic sources directly, automatically. We attribute every user with his specific cost, while deducting invalid conversions (e.g., fraudulent, over-cap, etc.), and issue elaborated billing reports for cost management. We alert you when an action is required by you. Other than that, your campaign is maintained fully-efficient at all times.