Total raised
$18.1M
Last: Undisclosed 2020-08
Stage
Mature
Founded
2011
Headcount
30
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Apester is an online marketing solution that enables content creators to better engage their readers through the use of interactive units designed to make the user a part of the story. Using the companys user-sentiment algorithm, the units send readers from one page to another, increasing the number of page views per session in an engaging way. Apester allows content creators to avoid ad blocking while leveraging the users own activated attention for the benefit of their storytelling, yielding considerable data and insights. Apester makes it possible to publish conversational content that allows the voice of the reader to close the storytelling loop.
Funding history · 5 rounds · $18.1M total
2020-08
Undisclosed
Undisclosed
2016-04
Series B
$12.0M
2015-07
Series A
$5.0M
2011-07
Undisclosed
$1.0M
2011-01
Seed
$100K
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- When was Apester founded and what was its initial funding?
- Apester was founded in January 2011 and received its first funding, a Seed round of $100,000, in January 2011 from UpWest.
- What was the amount of Apester's Series A funding and who were some of the investors?
- Apester raised $5 million in a Series A round in July 2015. Investors included Mangrove Capital Partners and SilverTech Ventures.
- When did Apester secure its Series B funding and which investors participated?
- Apester secured $12 million in a Series B round in April 2016. Key investors included Wellborn Ventures and Blumberg Capital.
- What significant product launch did Apester announce in August 2018?
- In August 2018, Apester launched a Story Suite designed for online publishers and businesses.
- Which major publication partnered with Apester in June 2018 for a survey?
- In June 2018, Time Magazine partnered with Apester to conduct its "Person of the Year" survey.
- What new content format did Apester unveil in October 2019?
- In October 2019, Apester unveiled a new Story Strip format specifically for online publishers.
- What was Apester's partnership with GIPHY in May 2017?
- In May 2017, Apester teamed up with GIPHY to provide access to GIPHY's vast GIF library.
- What is Apester's employee count?
- Apester has 30 employees, falling within the 11-50 employee bucket.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment Technologies
Technologies
Platforms & Interfaces
Target customers
Enterprise & Professional ServicesMarketing & SalesPublic RelationsAdvertisingMedia & EntertainmentPublishingContent ProductionCommerce & Retail
Business model
B2B
Highlights
Verified
Tags
gamificationinteractiveadvertisingmonetizationmarketingcontent-sharingcontent-marketingpersonalizationtargetinguser-experiencecustomer-engagementdigital-storytellingpublisherscontent-providersadvertisers