Last updated 2026-09-03
- Acquired by Priceline for $3M, Mar 2014
- Raised $1.7M Seed round led by Hillsven Capital, Oct 2013
Total raised
$1.7M
Last: Undisclosed Round 2013-10
Stage
Acquired
Founded
2012
Headcount
6
HQ
Ramat Gan, Israel
Sector
Media and Information Services (B2B)
About
Qlika was an Israeli startup that developed a platform for optimizing online marketing campaigns, particularly focusing on "micro-marketing" by targeting consumers in small geographical areas with specific search results for mobile device users. Their technology used an algorithmic approach based on machine learning, statistics, and big data to create and optimize thousands of geo-targeted campaigns. The company had development offices in Israel and also operated out of Palo Alto, California.
Funding history · 1 round · $1.7M total
1 event/round · $1.7M Total Funding: $1.7M in Private Equity
Oct 2013
★ Hillsven CapitalJeff FolberMichal Tsur (CMO Kaltura)Michael Tsur (CMO Kaltura)Payam Zamani (CEO Reply.com)
Headcount over time
6 employees (2026-09) · 1 point
Offices
Ramat Gan, Israel · HQ / main office
Q&A
- What is Qlika's primary business?
- Qlika provided a micro-campaign managing platform designed to optimize online marketing campaigns, particularly by targeting consumers in small geographical areas with specific search results for mobile device users.
- What was Qlika's total funding raised before its acquisition?
- Qlika raised a total of $1,720,000.
- When did Qlika raise its last known funding round and who were the lead investors?
- In October 2013, Qlika raised a Seed round of $1,700,000, with Hillsven Capital as a lead investor.
- When was Qlika acquired and by which company?
- Qlika was acquired in March 2014 by Priceline for $3,000,000.
- Where was Qlika headquartered?
- Qlika was headquartered in Ramat Gan, Israel.
- Who were the founders of Qlika?
- The founders of Qlika were Omri Morgenstern, Ittai Chorev, and Idan Zalzberg.
Team · 3
Omri Morgenstern
Founder · CEO and Co-founder
Ittai Chorev
Founder · Co-founder
Idan Zalzberg
Founder · Co-founder
Sectors & technology
Primary sector
Media and Information Services (B2B)
Technologies
Target customers
Business model
B2B
Tags
campaign-managementcampaign-optimizationsoftware-applicationsadvertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/5310310 |
Identifiers & details
| Founded | 2012 |
|---|---|
| Employees (exact) | 6 |
| Status reason | Acquired (Inactive) by Priceline Group on Mar 2014 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Priceline 2014-03 $3.0M