Last updated 2026-08-28
- Raised $2.5M Seed round led by Vala Capital, Jun 2019
- Raised convertible note led by Future Fund, Jun 2022
- Raised convertible note led by Future Fund (British Business Bank), May 2020
Total raised
$2.5M
Stage
—
Founded
2012
Headcount
58
HQ
Tel Aviv, Israel
Sector
Gaming
Website ↗Registrar ID: 514702687 (PlayWorks Digital Ltd.)
About
PlayWorks creates engaging, frictionless and fun games and video experiences. It develops and publishes games across a network of over 200 million televisions via its proprietary technology platform. PlayWorks can be found on Comcast, Cox, Videotron, Rogers, Sky, British Telecom, Vizio, Samsung and most major pay TV platforms in North America and the UK. The company also offers video AVOD and FAST channels, including PW Kids®, Ninja Kidz TV and BRB Travel + Food®, featuring original television programming from top creators and new voices.
Funding history · 3 rounds · $2.5M total
3 events/rounds · $2.5M Total Funding: $2.5M in Private Equity
Jun 2022
★ Future Fund
May 2020
★ Future Fund (British Business Bank)
Jun 2019
Headcount over time
58 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is PWD Ltd. (PlayWorks Digital)'s primary business?
- PWD Ltd. (PlayWorks Digital) is the #1 provider of CTV Games and Original TV Channels, creating engaging games and video experiences across a network of over 200 million televisions.
- When was PWD Ltd. (PlayWorks Digital) founded?
- PWD Ltd. (PlayWorks Digital) was founded in 2012.
- Who are the co-founders of PWD Ltd. (PlayWorks Digital)?
- The co-founders of PWD Ltd. (PlayWorks Digital) are Jonathan Boltax, who serves as Co-Founder & CEO, and Oz Avni, who serves as Co-Founder & COO.
- Where is PWD Ltd. (PlayWorks Digital) headquartered?
- PWD Ltd. (PlayWorks Digital) is headquartered in Tel Aviv, Israel.
- Which platforms feature PlayWorks' technology and content?
- PlayWorks can be found on Comcast, Cox, Videotron, Rogers, Sky, British Telecom, Vizio, Samsung, and most major pay TV platforms in North America and the UK.
- What types of video channels does PlayWorks offer?
- PlayWorks offers video AVOD and FAST channels, including PW Kids®, Ninja Kidz TV, and BRB Travel + Food®, featuring original television programming.
- Has PWD Ltd. (PlayWorks Digital) raised any funding?
- Yes, PWD Ltd. (PlayWorks Digital) raised a Seed round in June 2019, with Vala Capital among the lead investors. The company also had a Pre-Seed round in January 2018.
- What is the primary sector of PWD Ltd. (PlayWorks Digital)?
- The primary sector of PWD Ltd. (PlayWorks Digital) is Media & Entertainment.
Team · 5
Jonathan Boltax
Founder · CEO & Co-Founder
Oz Avni
Founder · COO & Co-Founder
Mark Lipsman
VP, R&D
Leonid Foigelman
VP, R&D & IT
Mark Materowski
VP, Programming & Strategy
Sectors & technology
Primary sector
Gaming
Technologies
Target customers
Business model
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Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | play.works |
|---|
Identifiers & details
| Legal name | PlayWorks Digital Ltd. |
|---|---|
| Founded | 2012 |
| Employees (exact) | 58 |
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514702687 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-12-21 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 1 |
| Registry events | 1 — charge (1) |
| Registered address | דרך בגין 156 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-12 | רישום שעבוד |