Last updated 2026-07-20
- Acquired by Airnow, Apr 2018
- Raised $700k Seed round, Aug 2016
- Raised $525k convertible note led by OurCrowd, Jun 2015
Total raised
$1.2M
Last: Undisclosed Round 2016-09
Stage
Acquired
Founded
2014
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
PushApps is a multiplatform content-promotion solution that transforms regular push notifications into a profitable new revenue channel for mobile apps. It allows publishers to choose where and when to share their content, and to boost revenues by promoting paid content. PushApps automated content recommendations aim to deliver increased click-through rates and enable publishers to expose users to more content without spam. PushApps is developed by PushContent Ltd.
Funding history · 2 rounds · $1.2M total
2016-08
Seed
$700K
2015-06
Convertible Debt
$525K
★ OurCrowd
Headcount over time
From 3 (2019-01) to 1 (2024-10) · -2 (-67%) · 3 points · source: Finder history + radar grounding
Q&A
- What is PushApps' primary business?
- PushApps provides a multiplatform content-promotion solution that converts standard push notifications into a revenue channel for mobile apps, focusing on content recommendations and monetization for publishers.
- When was PushApps founded?
- PushApps was founded in January 2014.
- What is the current status of PushApps?
- PushApps is currently listed as 'Acquired (Inactive)' by AirPush in March 2018.
- What is PushApps' primary sector?
- PushApps' primary sector is Business Software.
- How many employees does PushApps have?
- PushApps has an employee count in the 1-10 range.
- What was the total amount of funding raised by PushApps?
- PushApps raised a total of $1,225,000 across its funding rounds.
- When was PushApps' last funding round and how much was raised?
- PushApps' last funding round was in September 2016, raising $700,000.
- Which investor participated in PushApps' July 2015 funding round?
- OurCrowd participated in PushApps' funding round in July 2015.
Team · 4
Asaf Ron
Founder · Co-founder
Eliran Lazar
Founder · Co-founder
Ortal Hagoel
Founder · Co-founder
Orr Chen
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesSoftware DevelopmentMobile Software DevelopmentMarketing & SalesAdvertising
Business model
B2CB2B
Highlights
Verified
Tags
apimobile-advertisingmonetizationcontent-marketingcontent-recommendationtargetingcustomer-engagementmobile-applicationsmarketingcontent-distributionpublisherspersonalizationcontent-discovery
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/5006880 | |
| facebook.com/pushapps.mobi | |
| YouTube | youtube.com/channel/UC1gHQiZ9fdzWoP-nG2ziKQQ |
Identifiers & details
| Legal name | PushContent Ltd. |
|---|---|
| Founded | 2014-1 |
| Offices | Hamburg; New York |
| Status reason | Acquired (Inactive) by AirPush on Mar 2018 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Airnow 2018-04
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515340164 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-11-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2020 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | דגן 20 אבן יהודה |