- Acquired by IPG for $17.5M, Sep 2015
- Raised $7.2M Series C led by Amiti Ventures, Sep 2013
- Raised $8.5M Series A led by Battery Ventures, Jan 2010
About
Pursway empowers consumer-facing organizations to scale their target audience by identifying like minded individuals with a strong social affinity to their brand. Using our solutions, leading global organizations in telecommunications, retail, and financial services extend their marketing reach to the friends of their audiences. Pursway has developed a proprietary database that maps relationships between more than 150 million North American consumers. Leveraging machine learning, anti-terrorism techniques, Pursway is able to analyze billions of pieces of data from thousands of open data sources and connect the dots. The technology platform accurately determines who is a real-life friend of whom while matching entities to create a human network in which real-life connections are identified. We have sufficient transactional evidence that friends really do buy what their friends buy. Since we have the unique ability to identify the best friends of your target audience, we can extend your marketing reach to target the best friends of your best audiences.
Funding history · 3 rounds · $17.1M total
Headcount over time
Q&A
- What is Pursway's current status?
- Pursway was acquired by IPG in September 2015 and is currently inactive.
- When was Pursway founded?
- Pursway was founded in November 2005.
- How much capital did Pursway raise in total?
- Pursway raised a total of $17.1 million across all funding rounds.
- When was Pursway's last funding round and who were the lead investors?
- Pursway's last funding round was a B Round in October 2013, raising $7.2 million. Lead investors included Battery Ventures and Globespan Capital Partners.
- Who acquired Pursway and for how much?
- Pursway was acquired by IPG in September 2015 for $17.5 million.
- What is Pursway's primary business sector?
- Pursway's primary business sector is Business Software, focusing on Sales & Marketing Solutions and Advertising Platforms.
- What technologies did Pursway utilize?
- Pursway utilized Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Web technologies.
- Who are the co-founders of Pursway?
- The co-founders of Pursway are Ran Shaul, who served as Co-founder and CCO, and Guy Gildor, who served as Co-founder and CTO.
Team · 2
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.pursway.com |
|---|---|
| linkedin.com/company/874160 | |
| facebook.com/pursway | |
| YouTube | youtube.com/user/datanetis |
Identifiers & details
| Legal name | Pursway, Ltd. |
|---|---|
| Founded | 2005-11 |
| Employees (exact) | 8 |
| Status reason | Acquired (Inactive) by IPG on Sep 2015 - closed due to acquisition |
Acquisitions & public offerings
Acquired by IPG 2015-09 $17.5M
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | pursway.com |
|---|
Certificate / subdomain footprint
| Subdomains | 14 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513749911 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2005-11-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2014 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | שד אבא אבן 15 הרצליה |