- Acquired by IPG, Sep 2015
- Raised $7.2M funding round, Oct 2013
- Raised $8.5M funding round, Feb 2010
About
Pursway empowers consumer-facing organizations to scale their target audience by identifying like minded individuals with a strong social affinity to their brand. Using our solutions, leading global organizations in telecommunications, retail, and financial services extend their marketing reach to the friends of their audiences. Pursway has developed a proprietary database that maps relationships between more than 150 million North American consumers. Leveraging machine learning, anti-terrorism techniques, Pursway is able to analyze billions of pieces of data from thousands of open data sources and connect the dots. The technology platform accurately determines who is a real-life friend of whom while matching entities to create a human network in which real-life connections are identified. We have sufficient transactional evidence that friends really do buy what their friends buy. Since we have the unique ability to identify the best friends of your target audience, we can extend your marketing reach to target the best friends of your best audiences.
Funding history · 3 rounds · $17.1M total
Q&A
- What is Pursway's primary business?
- Pursway is an Audience Targeting Platform that helps consumer-facing organizations scale their target audience by identifying like-minded individuals with a strong social affinity to their brand. They use a proprietary database mapping relationships between over 150 million North American consumers.
- When was Pursway founded?
- Pursway was founded in November 2005.
- What is Pursway's current status?
- Pursway was acquired by IPG in September 2015 and is currently inactive.
- Who acquired Pursway?
- Pursway was acquired by IPG in September 2015.
- What was Pursway's total funding raised before its acquisition?
- Pursway raised a total of $17.1 million USD across multiple funding rounds.
- Which investors participated in Pursway's October 2013 funding round?
- In October 2013, Pursway raised $7.2 million USD with participation from Amiti Ventures.
- Who are the co-founders of Pursway?
- The co-founders of Pursway are Ran Shaul, who served as Co-founder and CCO, and Guy Gildor, who served as Co-founder and CTO.
Team · 2
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/874160 | |
| facebook.com/pursway | |
| YouTube | youtube.com/user/datanetis |
Identifiers & details
| Founded | 2005-11 |
|---|---|
| Employees (exact) | 6 |
| Status reason | Acquired (Inactive) by IPG on Sep 2015 - closed due to acquisition |
Acquisitions & public offerings
Acquired by IPG 2015-09
Radar intelligence
Patents
| EPO | 1 |
|---|