About
Revenue Attribution Platform for Content Publishers
PubPlus is a revenue attribution solution that aims to help publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus aggregates publishers' data into a platform where ad revenue is attributed to the marketing spend, leveraging insights to maximize growth and profit. With PubPlus, publishers can spot and halt underperforming content distribution campaigns and scale the profitable ones in order to raise their return on investment. PubPlus was developed by Pesto Harel Shemesh Ltd.
Identity
| Name | PubPlus |
|---|---|
| Slug | pubplus |
| Type / kind | startup |
| Crunchbase ID | pubplus |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4KrMmMcJDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by ClearPier on May, 2022 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Lincoln St 20, Tel Aviv, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyWebsite OwnersOnline RetailersMedia & EntertainmentPublishing
Business models
B2B
Tags
publishersmarketingcampaign-optimizationadvertisingcampaign-managementuser-engagementactionable-insights
Funding
| Total raised | — |
|---|---|
| Current stage | Acquired |
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