Total raised
—
Stage
Acquired
Founded
2016
Headcount
52
HQ
Tel Aviv-Yafo
Sector
Business Software
About
PubPlus is a revenue attribution solution that aims to help publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus aggregates publishers' data into a platform where ad revenue is attributed to the marketing spend, leveraging insights to maximize growth and profit. With PubPlus, publishers can spot and halt underperforming content distribution campaigns and scale the profitable ones in order to raise their return on investment. PubPlus was developed by Pesto Harel Shemesh Ltd.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyWebsite OwnersOnline RetailersMedia & EntertainmentPublishing
Business model
B2B
Tags
publishersmarketingcampaign-optimizationadvertisingcampaign-managementuser-engagementactionable-insights