PubPlus

Revenue Attribution Platform for Content Publishers

Business Software
Acquired by ClearPier
Acquired Tel Aviv-Yafo, Israel Founded 2016
Last updated 2026-06-18
Total raised
Stage
Acquired
Founded
2016
Headcount
52
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

PubPlus is a revenue attribution solution that aims to help publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus aggregates publishers' data into a platform where ad revenue is attributed to the marketing spend, leveraging insights to maximize growth and profit. With PubPlus, publishers can spot and halt underperforming content distribution campaigns and scale the profitable ones in order to raise their return on investment. PubPlus was developed by Pesto Harel Shemesh Ltd.

Q&A

What is PubPlus's primary business?
PubPlus is a revenue attribution platform designed for content publishers to maximize content distribution spend, ad revenue, and user engagement.
When was PubPlus founded?
PubPlus was founded in November 2016.
What is the current status of PubPlus?
PubPlus was acquired by ClearPier in May 2022.
Where is PubPlus headquartered?
PubPlus is headquartered in Tel Aviv-Yafo, Israel.
How many employees did PubPlus have?
PubPlus had an employee count in the 51-200 range.
Who is the Co-founder and CEO of PubPlus?
Gil Bar-Tur is the Co-founder and CEO of PubPlus.
What sector does PubPlus primarily operate in?
PubPlus primarily operates in the Business Software sector.
What types of customers does PubPlus target?
PubPlus targets a range of customers including Consumers, Professionals & Gig Economy, Website Owners, Online Retailers, Media & Entertainment, and Publishing.

Team · 1

Founder · Co-founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyWebsite OwnersOnline RetailersMedia & EntertainmentPublishing
Business model
B2B

Tags

publishersmarketingcampaign-optimizationadvertisingcampaign-managementuser-engagementactionable-insights
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