Last updated 2026-07-20
- Acquired by Web Travel Group (WebBeds) for $26.7M, Jun 2026
Total raised
—
Last: Undisclosed Round 2020-03
Stage
Seed
Founded
2016
Headcount
15
HQ
Haifa, Israel
Sector
Business Software
About
Pruvo is an AI-driven solution that helps travel companies increase their profitability by automatically rebooking already made hotel reservations when the market price drops. It was founded in 2016 with the idea of helping people get the best hotel rates without monitoring prices themselves. Pruvo's platform monitors hotel prices 24/7 and alerts users when there's a better deal for the exact same room, allowing them to rebook and save money. The service was initially available to consumers but has since transitioned to an exclusively B2B platform after being acquired by Web Travel Group (WebBeds).
Headcount over time
15 employees (2026-09) · 1 point
Offices
Haifa, Israel · HQ / main office
Q&A
- What is Pruvo's primary business activity?
- Pruvo provides an AI-driven solution for hotel post-booking profit optimization, enabling users to find lower prices for existing hotel reservations.
- Where is Pruvo's headquarters located?
- Pruvo's headquarters is located in Haifa, Israel.
- When was Pruvo founded?
- Pruvo was founded in May 2016.
- What is Pruvo's total funding to date?
- Pruvo has raised a total of $1,575,000 USD.
- When was Pruvo's most recent funding round and who were the lead investors?
- Pruvo's most recent funding round was in March 2020, with SeedRocket 4Founders Capital as a lead investor.
- Who are the founders of Pruvo?
- Itai Marcipar is a founder and CEO of Pruvo, and Regev Brody is a co-founder and CTO.
- What is Pruvo's current funding stage?
- Pruvo is currently in the Seed funding stage.
Team · 3
Itai Marcipar
Founder · CEO & Co-founder
Regev Brody
Founder · CTO & Co-founder
Doron Nadivi
Founder · CDO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWebArtificial Intelligence
Target customers
Travel & TourismHospitalityConsumers
Business model
B2B2CB2CB2B
Highlights
Verified
Tags
traveltechprice-comparisonecommerceonline-shoppingartificial-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | pruvo.com/ |
|---|---|
| linkedin.com/company/10581815 | |
| facebook.com/pruvo.net | |
| YouTube | youtube.com/channel/UCp1CFpyjUglqhvWgk-DiyzQ |
| instagram.com/pruvo_net |
Identifiers & details
| Legal name | Pruvo Net Ltd. |
|---|---|
| Founded | 2016 |
| Employees (exact) | 15 |
Acquisitions & public offerings
Acquired by Web Travel Group (WebBeds) 2026-06 $26.7M
Radar intelligence
Publications (Crossref)
| Works | 3 |
|---|
Web history (Wayback)
| Domain | pruvo.com |
|---|
Certificate / subdomain footprint
| Subdomains | 11 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515459337 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-05-29 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 1 |
| Registry events | 8 — other (1), shares_capital (2), people (4), charge (1) |
| Registered address | ורדיה 49 חיפה |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-25 | שינוי בתקנון |
| 2026-05-13 | העברת מניות |
| 2026-05-13 | הקצאת מניות |
| 2026-05-12 | עדכון דירקטורים-הסרת דירקטור |
| 2026-05-12 | עדכון דירקטורים-הוספת דירקטור |
| 2026-05-12 | עדכון דירקטורים-עדכון מנהלים |
| 2026-03-12 | רישום שעבוד |
| 2026-05-11 | עדכון בעלי תפקידים |