Last updated 2026-07-26
- Acquired by Flashtalking, Feb 2021
- Raised $4M Seed round led by Grey, Mar 2017
Total raised
$4.0M
Last: Undisclosed Round 2017-04
Stage
Acquired
Founded
2014
Headcount
26
HQ
Petah Tikva, Israel
Sector
Media & Entertainment Technologies
About
Protected Media is an Israeli company that developed advanced cybersecurity solutions for preventing online advertising fraud across display, mobile, and video, including Connected TV (CTV). Their technology offers pre-bid prevention and post-bid detection, identifying and eliminating various types of fraud like SSAI fraud and CTV impersonation. The company was acquired by Flashtalking (which later became part of Mediaocean) in February 2021. Protected Media's solutions enable buyers and sellers of digital advertising to ensure that display, mobile, and video ads are properly located, visible, and seen by real people. They are MRC-accredited for desktop, mobile web, app, and CTV.
Funding history · 1 round · $4.0M total
2017-03
Seed
$4.0M
★ Grey★ iAngels★ Adler Chomsky & Warsawasky
Headcount over time
From 23 (2018-09) to 26 (2025-12) · +3 (+13%) · 35 points · source: Finder history + radar grounding
Q&A
- What is the current status of Protected Media?
- Protected Media was acquired by Flashtalking in February 2021 and is currently inactive.
- When was Protected Media founded?
- Protected Media was founded in July 2014.
- What is Protected Media's primary business?
- Protected Media provides ad fraud detection and prevention tools for digital advertising across various platforms, offering real-time analytics.
- How much funding has Protected Media raised in total?
- Protected Media has raised a total of $4,000,000.
- What is the employee count for Protected Media?
- Protected Media has an employee count in the 11-50 range.
- Who are the co-founders of Protected Media?
- The co-founders of Protected Media are Asaf Greiner (CEO) and Zac Sadan (CTO).
- What was a recent partnership announced by Protected Media?
- In January 2021, SelectMedia and Protected Media partnered to address fraudulent traffic in the CTV space.
- When was Protected Media acquired and by whom?
- Protected Media was acquired by Flashtalking in February 2021.
Team · 2
Asaf Greiner
Founder · CEO & Co-Founder
Zac Sadan
Founder · Co-Founder & CTO
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Distribution
Technologies
Platforms & InterfacesWebSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
cyber-securityadvertisingbot-detectiongame-developerswebsite-securityadvertisersanti-fraudcampaign-managementadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | protected.media/ |
|---|---|
| linkedin.com/company/5363796 | |
| facebook.com/Protected-Media-918919801577896 |
Identifiers & details
| Legal name | PROTECTED MEDIA LTD |
|---|---|
| Founded | 2014-7 |
| Employees (exact) | 26 |
| Status reason | Acquired (Inactive) by Flashtalking on Feb 2021 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Flashtalking 2021-02
Radar intelligence
Open jobs — breezy
| Total open | 1 |
|---|---|
| Remote | 0 |
| By department | Sales (1) |
| By location | New York, NY (1) |
| Title | Location | Department |
|---|---|---|
| Account Executive | New York, NY | Sales |
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | protected.media |
|---|
Certificate / subdomain footprint
| Subdomains | 12 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515154003 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2014-11-12 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — shares_capital (1) |
| Registered address | ז'בוטינסקי 2 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2025-10-30 | הקצאת מניות |