About
Equity Management Platform for Early-growth Companies
TruEquity develops software that allows companiestoeasily track and model shares, manage financing rounds, and compute pre-money valuation, share price, holding percentage, and total investment. TruEquity offers convertible notes and options, and conversion at the next round of financing.
Identity
| Name | TruEquity |
|---|---|
| Slug | pretty-simple-solutions-dba-truequity |
| Former names | Pretty Simple Solutions, ExactEquity |
| Type / kind | startup |
| Crunchbase ID | truequity |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwM2q4JAKDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by NASDAQ Private Market on Jul 2014 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | HaBarzel Street 19, Tel Aviv-Yafo, Israel |
Web & social
| https://www.linkedin.com/company/10696655 |
Classifications
Primary sector Fintech & Insurtech
Sub-sectors
Fintech & InsurtechTrading & Investing
Technologies
Platforms & InterfacesWeb
Target customers
Consumers
Business models
B2B
Tags
fintechbusiness-managemententerprise-solutionssoftware-applicationsmanagement-solutions
Funding
| Total raised | $1.5M |
|---|---|
| Current stage | Acquired |
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