TruEquity

Equity Management Platform for Early-growth Companies

Fintech & Insurtech
Acquired by NASDAQ Private Market
Acquired Tel Aviv-Yafo, Israel Founded 2009
LinkedIn
Last updated 2026-06-18
Total raised
$1.5M
Last:
Stage
Acquired
Founded
2009
Headcount
4
HQ
Tel Aviv-Yafo, Israel
Sector
Fintech & Insurtech

About

TruEquity develops software that allows companiestoeasily track and model shares, manage financing rounds, and compute pre-money valuation, share price, holding percentage, and total investment. TruEquity offers convertible notes and options, and conversion at the next round of financing.

Funding history · 1 round · $1.5M total

Date unknown
$1.5M

Q&A

What is TruEquity's primary business?
TruEquity develops software that allows companies to track and model shares, manage financing rounds, and compute pre-money valuation, share price, holding percentage, and total investment. It also offers convertible notes and options, and conversion at the next round of financing.
When was TruEquity founded?
TruEquity was founded in January 2009.
What is TruEquity's current status?
TruEquity is currently active, but its status reason indicates it was acquired by NASDAQ Private Market in July 2014.
What is TruEquity's primary sector?
TruEquity's primary sector is Fintech & Insurtech.
What is the total amount of funding TruEquity has raised?
TruEquity has raised a total of $1,500,000 USD.
Where is TruEquity's headquarters located?
TruEquity's headquarters is located in Tel Aviv-Yafo, Center District, Israel.

Team · 2

Founder · Co-founder
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechTrading & Investing
Technologies
Platforms & InterfacesWeb
Target customers
Consumers
Business model
B2B

Tags

fintechbusiness-managemententerprise-solutionssoftware-applicationsmanagement-solutions
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/10696655

Identifiers & details

Former namesPretty Simple Solutions, ExactEquity
Founded2009-1
Employees (exact)4
Status reasonAcquired (Inactive) by NASDAQ Private Market on Jul 2014 - closed due to acquisition

Acquisitions & public offerings

Acquired by NASDAQ Private Market 2014-07