About
PredictiveBid is a real-time bidder that automatically optimizes bids for cross-channel digital campaigns using advanced machine-learning algorithms and artificial intelligence. The company's bidder is designed to free up valuable time for marketing teams while substantially improving conversion results. PredictiveBid analyzes millions of data points to train the model and begin predictive bidding. The company aims to achieve the best results based on myriad combinations of data attributes and client marketing goals (e.g. lower cost per action, higher customer lifetime value, increase in quality lead conversion, etc.). As more customers convert, PredictiveBid learns which combinations generate the optimal result of higher-quality leads and lower costs per action.