Practix develops a connected ecosystem that serves as personalized trainer inside the gym, combining IoT tracking technologies and AI to increase a gym's profitability. Gym members wear Practix's smart bracelet, which identifies equipment and the physical activities performed by the wearer. The bracelet's motion and NFC sensors collect data about the workout and analyze it through Practix's machine learning and pattern recognition algorithms, providing the fitness club with leads about members who want personal training. Gym members can benefit from automatic exercise logging and detailed workout analysis with the AI and regular personal trainer. By personalizing the fitness club experience, the platform can improve the results of members' workouts, increase customer churn, and provide additional revenue from AI personal training.