Last updated 2026-08-06
Total raised
—
Stage
—
Founded
2011
Headcount
6
HQ
Tel Aviv, Israel
Sector
Consumer Electronics
Website ↗Registrar ID: 514914795 (PowerUp Toys)
About
PowerUp Toys creates conversion kits that turn standard paper planes into incredible, remote-controlled flying machines. The company aims to produce dynamic, educational, and fun products for the whole family, blending the art of paper plane crafting with smart technology. Their products are designed to offer a durable and interactive flying experience with responsive app controls and design customization, often seen as niche innovators in STEM educational toys.
Headcount over time
6 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is PowerUp Toys' primary business?
- PowerUp Toys develops smartphone-controlled paper airplane kits that combine traditional play with modern technology, aiming to produce dynamic, educational, and fun products.
- When was PowerUp Toys founded?
- PowerUp Toys was founded in 2011.
- Where is PowerUp Toys headquartered?
- PowerUp Toys is headquartered in Tel Aviv, Israel.
- How many employees does PowerUp Toys currently have?
- As of August 2026, PowerUp Toys has 6 employees.
- What is the total amount of funding PowerUp Toys has raised?
- PowerUp Toys has raised a total of $1,500,000 USD.
- When did PowerUp Toys complete its most recent funding round?
- PowerUp Toys completed a crowdfunding round in November 2019, raising $1,120,000 USD from Backers via Kickstarter.
- Who is the founder of PowerUp Toys?
- Shai Goitein is the CEO and Founder of PowerUp Toys, appointed in 2011.
Team · 1
Shai Goitein
Founder · CEO & Founder
Sectors & technology
Primary sector
Consumer Electronics
Technologies
Target customers
Business model
Direct-to-consumerWholesale
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | poweruptoys.com |
|---|
Identifiers & details
| Legal name | PowerUp Toys |
|---|---|
| Founded | 2011 |
| Employees (exact) | 6 |
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514914795 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-04-28 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 2 — shares_capital (1), annual_report (1) |
| Registered address | עמל 31 פרדס חנה-כרכור |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-21 | העברת מניות |
| 2026-01-15 | דו~ח שנתי |