Last updated 2026-08-06
- Raised $1.1M crowdfunding round led by Backers via Kickstarter, Nov 2019
- Raised $1.2M crowdfunding round led by Backers via Kickstarter, Oct 2017
- Raised $500k crowdfunding round led by Parrot S.A., Jun 2016
Total raised
$1.5M
Stage
—
Founded
2011
Headcount
—
HQ
Tel Aviv, Israel
Sector
Consumer Electronics
About
PowerUp Toys creates conversion kits that turn standard paper planes into incredible, remote-controlled flying machines. The company aims to produce dynamic, educational, and fun products for the whole family, blending the art of paper plane crafting with smart technology. Their products are designed to offer a durable and interactive flying experience with responsive app controls and design customization, often seen as niche innovators in STEM educational toys.
Funding history · 6 rounds · $1.5M total
2019-11
Crowdfunding
$1.1M
★ Backers via Kickstarter
2017-10
Crowdfunding
$1.2M
★ Backers via Kickstarter
2016-06
Crowdfunding
$500K
★ Parrot S.A.
2015-11
Undisclosed Round
$500K
★ Backers via Kickstarter★ Parrot S.A.
2014
Undisclosed Round
$1.2M
★ Backers via Kickstarter
2013-11
Crowdfunding
$1.2M
★ Backers via Kickstarter
Team · 1
Shai Goitein
Founder · CEO & Founder
Sectors & technology
Primary sector
Consumer Electronics
Technologies
Target customers
Business model
Direct-to-consumerWholesale
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | poweruptoys.com |
|---|
Identifiers & details
| Legal name | PowerUp Toys |
|---|---|
| Founded | 2011 |
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514914795 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-04-28 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 2 — shares_capital (1), annual_report (1) |
| Registered address | עמל 31 פרדס חנה-כרכור |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-21 | העברת מניות |
| 2026-01-15 | דו~ח שנתי |