Last updated 2026-07-23
- Acquired by iMesh, Nov 2013
- Raised $1.5M Undisclosed Round led by Mangrove Capital Partners, Jan 2012
Total raised
$1.5M
Last: Undisclosed Round 2012-02
Stage
Acquired
Founded
2011
Headcount
1-10
HQ
Tel Aviv, Israel
Sector
Media & Entertainment Technologies
About
Pops is an Android application that enables mobile users to personalize their phone alerts, including new email, SMS, Facebook, Twitter, Google+, and WhatsApp, in a fun and innovative way. The company created technology that captures incoming notifications on a mobile device operating system or cloud-based service and customizes them with "Pops media," which are 5-second animations or video clips that precede or wrap the notification. Pops maintains a gallery of thousands of animations and clips for users to choose from.
Funding history · 1 round · $1.5M total
2012-01
Undisclosed Round
$1.5M
★ Mangrove Capital Partners
Headcount over time
From 6 (2016-02) to 9 (2024-08) · +3 (+50%) · 2 points · source: Finder history + radar grounding
Q&A
- What is Pops' primary business?
- Pops is a mobile application that allows Android users to personalize phone alerts with 5-second animations or video clips, offering a gallery of thousands of options.
- When was Pops founded?
- Pops was founded in January 2011.
- How many employees does Pops have?
- Pops has an employee count in the 1-10 range.
- What is the total amount of funding Pops has raised?
- Pops has raised a total of $1,500,000.
- When was Pops' last funding round and who invested?
- Pops' last funding round was in February 2012, with investment from Mangrove Capital Partners.
- Who acquired Pops and when?
- Pops was acquired by iMesh in November 2013.
- What is Pops' primary sector?
- Pops' primary sector is Media & Entertainment Technologies.
- Who is a co-founder of Pops?
- Nir Ofir is a co-founder of Pops.
Team · 1
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesMobile
Target customers
ConsumersDemographics & Family
Business model
B2C
Tags
animationsocial-media
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2423046 | |
| facebook.com/WeArePops |
Identifiers & details
| Legal name | Pops Ltd. |
|---|---|
| Founded | 2011-1 |
| Status reason | Acquired (Inactive) by iMesh on Nov 2013 - closed due to acquisition |
Acquisitions & public offerings
Acquired by iMesh 2013-11
Radar intelligence
Patents
| EPO | 32 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514648674 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-07-26 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2015 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | כרמי דב 1 תל אביב - יפו |