Pointer Telocation Systems

Provider of telematics solutions, automatic vehicle location systems, and roadside automotive assistance services.

Automotive & Mobility Technologies
Acquired by PowerFleet
Acquired Rosh Haayin, Israel Founded 1991
Last updated 2026-07-23
Total raised
Stage
Acquired
Founded
1991
Headcount
90
HQ
Rosh Haayin, Israel
Sector
Automotive & Mobility Technologies

About

Pointer Telocation Systems provides software-as-a-service technology for the fleet, automotive, insurance, cargo, and public safety industries, as well as mobile resource management services for vehicle fleets. The company offers a wide range of predominantly location-based software solutions such as fleet management, fleet and driver safety, vehicle security and stolen vehicle recovery, asset tracking, and roadside assistance. Pointer Telocation's Technology Division Cellocator is a telematics solutions provider with a suite of solutions for fleet management, car and driver safety, vehicle security, and asset management. Cellocator specializes in developing and manufacturing hardware and software for fleet optimization, wireless vehicle security, communication and control systems, and machine-to-machine and IoT wireless data communications systems. Pointer is part of global IIoT company PowerFleet.

Funding history · 2 rounds · — total

2016-03
Follow-on PO Undisclosed
1997-10
Follow-on PO Undisclosed

Headcount over time

From 90 (2019-03) to 724 (2026-07) · +634 (+704%) · 6 points · source: Finder history + radar grounding
7240 2019-03 2026-07

Q&A

What is Pointer Telocation Systems' primary business?
Pointer Telocation Systems provides software-as-a-service technology for the fleet, automotive, insurance, cargo, and public safety industries, along with mobile resource management services for vehicle fleets.
When was Pointer Telocation Systems founded?
Pointer Telocation Systems was founded in July 1991.
What is the current status of Pointer Telocation Systems?
Pointer Telocation Systems was acquired by PowerFleet in October 2019 and is now an inactive part of the global IIoT company PowerFleet.
How many employees did Pointer Telocation Systems have at the time of its acquisition?
Pointer Telocation Systems had 51-200 employees.
What is Cellocator, a division of Pointer Telocation Systems?
Cellocator is the Technology Division of Pointer Telocation Systems, specializing in telematics solutions for fleet management, car and driver safety, vehicle security, and asset management, including hardware and software development for IoT and M2M communications.
In which sector is Pointer Telocation Systems primarily classified?
Pointer Telocation Systems is primarily classified under Automotive & Mobility Technologies.
What types of customers does Pointer Telocation Systems target?
Pointer Telocation Systems targets customers in Industrial Manufacturing, Discrete Industries, Automotive, Financial Services, Financial Products, and Insurance.
What technologies does Pointer Telocation Systems utilize in its solutions?
Pointer Telocation Systems utilizes Communications, IoT, Artificial Intelligence, and Machine Learning technologies.

Sectors & technology

Primary sector
Automotive & Mobility Technologies
Sub-sectors
Automotive & Mobility TechnologiesUrban MobilityAutonomous & Connected
Technologies
CommunicationsIOTArtificial IntelligenceMachine Learning
Target customers
Industrial ManufacturingDiscrete IndustriesAutomotiveFinancial ServicesFinancial ProductsInsurance
Business model
B2B

Tags

transportationsafetyautomotiveinsurance-companieslocation-basedenterprise-solutionssaastelematicsmachine-learningbig-data-analyticsartificial-intelligenceiotconstructionasset-managementhardwaredriver-safetyfleet-managementsmart-mobility
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewww.pointer.com
LinkedInlinkedin.com/company/1894623
Facebookfacebook.com/Pointer-Telocation-Ltd-276058175764303/timeline
YouTubeyoutube.com/channel/UC2Ko8M11RHAAzEUspYMEqGg

Identifiers & details

Legal namePointer Telocation Ltd.
Founded1991-7
Employees (exact)90
Status reasonAcquired (Inactive) by PowerFleet on Oct 2019 - closed due to acquisition

Acquisitions & public offerings

Acquired by PowerFleet 2019-10 $140.0M

Radar intelligence

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)520041476
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated1991-07-17
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events6 — people (2), charge (1), annual_report (3)
Registered addressהמלאכה 14 ראש העין

Recent registry events

DateEvent
2026-03-26עדכון דירקטורים-הסרת דירקטור
2026-06-15עדכון בעלי תפקידים
2025-11-11סילוק שעבוד
2025-09-07דו~ח שנתי-עדכון מען דיגיטלי
2025-09-07דו~ח שנתי-הוספת בעל תפקיד
2025-09-07דו~ח שנתי-הסרת בעל תפקיד