About
Mobile Brand Safety
playXmobile protects brands from appearing in bad apps, such as those with inappropriate, deceptive, or low-quality content. playXmobile enables businesses to avoid wasting their in-app advertising budget on spammy and low-quality apps. Employing comprehensive algorithms and machine learning, the companys product constantly searches the app stores to find which apps to avoid.
Identity
| Name | playXmobile |
|---|---|
| Slug | playxmobile |
| Former names | Ebixir |
| Type / kind | startup |
| Crunchbase ID | playxmobile |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAoMuUn5kLDA |
Status
| Status | inactive |
|---|---|
| Status reason | Non Active, Feb 2022 ceased to operate |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | HaZohar 6, Tel Aviv-Yafo, Israel |
Web & social
| Website | https://www.playxmobile.com/ |
|---|---|
| https://www.linkedin.com/company/17935463 |
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesMobile
Target customers
Commerce & RetailConsumer GoodsEnterprise & Professional ServicesMarketing & SalesAdvertising
Business models
B2B
Tags
campaign-optimizationmobile-devicesbrandingmachine-learningartificial-intelligencebrand-protectionmobile-applicationsadvertising
Funding
| Total raised | — |
|---|---|
| Current stage | Pre-Funding |
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