playXmobile

Mobile Brand Safety

Business Software
Non Active, Feb 2022 ceased to operate
Pre-Funding Tel Aviv-Yafo Founded 2017
Total raised
Stage
Pre-Funding
Founded
2017
Headcount
1-10
HQ
Tel Aviv-Yafo
Sector
Business Software

About

playXmobile protects brands from appearing in bad apps, such as those with inappropriate, deceptive, or low-quality content. playXmobile enables businesses to avoid wasting their in-app advertising budget on spammy and low-quality apps. Employing comprehensive algorithms and machine learning, the companys product constantly searches the app stores to find which apps to avoid.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesMobile
Target customers
Commerce & RetailConsumer GoodsEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

campaign-optimizationmobile-devicesbrandingmachine-learningartificial-intelligencebrand-protectionmobile-applicationsadvertising