Last updated 2026-06-18
Total raised
—
Stage
Pre-Funding
Founded
2017
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
playXmobile protects brands from appearing in bad apps, such as those with inappropriate, deceptive, or low-quality content. playXmobile enables businesses to avoid wasting their in-app advertising budget on spammy and low-quality apps. Employing comprehensive algorithms and machine learning, the companys product constantly searches the app stores to find which apps to avoid.
Q&A
- What is playXmobile's primary business?
- playXmobile focuses on mobile brand safety, protecting brands from appearing in inappropriate, deceptive, or low-quality apps to prevent wasted in-app advertising budgets.
- When was playXmobile founded?
- playXmobile was founded in January 2017.
- What is the current status of playXmobile?
- playXmobile is currently inactive and ceased to operate in February 2022.
- Where is playXmobile headquartered?
- playXmobile is headquartered in Tel Aviv-Yafo, Israel.
- How many employees did playXmobile have?
- playXmobile had 1-10 employees.
- Who are the co-founders of playXmobile?
- The co-founders of playXmobile are Hadar Binsky, who served as Co-founder & CEO, and Eitan Birshan, who served as Co-founder.
- What technologies does playXmobile utilize?
- playXmobile utilizes Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Mobile technologies.
- What is playXmobile's primary sector?
- playXmobile's primary sector is Business Software.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesMobile
Target customers
Commerce & RetailConsumer GoodsEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
campaign-optimizationmobile-devicesbrandingmachine-learningartificial-intelligencebrand-protectionmobile-applicationsadvertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | playxmobile.com/ |
|---|---|
| linkedin.com/company/17935463 |
Identifiers & details
| Former names | Ebixir |
|---|---|
| Founded | 2017-1 |
| Status reason | Non Active, Feb 2022 ceased to operate |