About
A global leader in mobile gaming entertainment and technology, specializing in free-to-play social and casual games.
Playtika is an Israeli digital entertainment company founded in 2010, pioneering free-to-play social games on social networks and mobile platforms. Headquartered in Herzliya, Israel, the company has grown into a global leader in mobile gaming, developing and publishing a diverse portfolio of social casino and casual games. Playtika leverages advanced data analytics, Live-Ops, and AI technologies to deliver personalized and immersive gaming experiences, driving high user engagement and monetization. With a workforce of over 3,700 employees worldwide, Playtika continues to expand its offerings and market presence through strategic acquisitions and continuous innovation.
Identity
| Name | Playtika |
|---|---|
| Slug | playtika |
| Type / kind | startup |
| Crunchbase ID | playtika |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgL7K9-sLDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by Caesars Interactive Entertainment on May 2011 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Herzliya |
| HQ address | Hahoshlim Street 8, Herzliya, Israel |
Web & social
Classifications
Funding
| Total raised | $1.9B |
|---|---|
| Current stage | Public |
| Market cap | $1.5B |
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