Last updated 2026-07-20
Total raised
—
Stage
Pre-Funding
Founded
2021
Headcount
1
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Play-it was founded to help global companies retain employees through the creation of social connections. Its unique algorithm matches people according to a wide range of variables, including personality, hobbies, location, and more. The platform was designed for the way that people work today: remotely, globally, and collaboratively. It aims to make employees feel better at work, become more connected with one another, and think more positively about their organization. Play-it is focused on providing HR tech that is focused on social life, with the goal of driving employee engagement and increasing retention.
Headcount over time
From 4 (2022-03) to 1 (2025-02) · -3 (-75%) · 6 points · source: Finder history + radar grounding
Q&A
- What is Play-it's primary focus?
- Play-it is focused on providing HR tech that emphasizes social life, aiming to drive employee engagement and increase retention within global companies.
- When was Play-it founded?
- Play-it was founded in January 2021.
- What is Play-it's current funding stage?
- Play-it is currently in the Pre-Funding stage.
- Where is Play-it's headquarters located?
- Play-it's headquarters is located in Tel Aviv-Yafo, Israel.
- What are Play-it's primary target customer segments?
- Play-it targets Enterprise & Professional Services, SMBs & SMEs, Enterprises, and Human Resource & Employment Services.
- What business model does Play-it primarily use?
- Play-it primarily operates on a B2B business model.
- What is Play-it's primary sector classification?
- Play-it's primary sector classification is Business Software.
Team · 2
Roi Nicklas
Founder · Co-founder & CEO
Rachel Azriel Nicklas
Founder · Co-founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareOperations SolutionsHuman Resources ManagementMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesMobileWeb
Target customers
Enterprise & Professional ServicesSMBs & SMEsEnterprisesHuman Resource & Employment Services
Business model
B2B
Highlights
Verified
Tags
employee-engagementgamificationgamessocial-networkshr-tech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | play-it.tech |
|---|---|
| linkedin.com/company/74884809 | |
| facebook.com/playit.around.the.world | |
| instagram.com/play_it_global |
Identifiers & details
| Founded | 2021-1 |
|---|---|
| Employees (exact) | 1 |
Radar intelligence
Patents
| EPO | 12 |
|---|
Web history (Wayback)
| Domain | play-it.tech |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516168770 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-02-26 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 3 |
| Registry events | 3 — charge (3) |
| Registered address | 1 שרונה |
Recent registry events
| Date | Event |
|---|---|
| 2026-03-16 | רישום שעבוד |
| 2026-01-15 | רישום שעבוד |
| 2025-11-10 | רישום שעבוד |