What is the current status of Plans?

Plans is currently inactive, having ceased operations in January 2016.

When was Plans founded?

Plans was founded in February 2014.

What was the primary business model of Plans?

Plans primarily operated with a B2B business model.

What was the core offering of Plans?

Plans offered a mobile application that analyzed users' mobile usage to recommend suitable cell phone plans and helped carriers acquire and retain customers.

Who are the co-founders of Plans?

The co-founders of Plans are Lior Romanowsky and Avi Hayev.

In which countries did Plans operate or target customers?

Plans targeted customers in Israel, Australia, and Canada.

What was the employee count bucket for Plans?

Plans had an employee count in the 1-10 range.

What was the former name of Plans?

Plans was formerly known as Smartic.

Plans

Usage Analysis for Mobile Plans

Non Active, Jan 2016 ceased to operate

Mature Herzliya, Israel Founded 2014

Last updated 2026-06-18

Total raised

—

Stage

Mature

Founded

2014

Headcount

1-10

Herzliya, Israel

Sector

—

About

Plans is a mobile application that analyzes users' mobile usage and calculates in seconds what they require in a cell phone plan. The app then recommends the best cell phone plans for each customer's needs. Plans helps cell phone carriers acquire new customers through its promotional platform, while also strengthening relationships with existing customers and providing the opportunity for carriers to improve their overall customer service.

Q&A

What is the current status of Plans?: Plans is currently inactive, having ceased operations in January 2016.
When was Plans founded?: Plans was founded in February 2014.
What was the primary business model of Plans?: Plans primarily operated with a B2B business model.
What was the core offering of Plans?: Plans offered a mobile application that analyzed users' mobile usage to recommend suitable cell phone plans and helped carriers acquire and retain customers.
Who are the co-founders of Plans?: The co-founders of Plans are Lior Romanowsky and Avi Hayev.
In which countries did Plans operate or target customers?: Plans targeted customers in Israel, Australia, and Canada.
What was the employee count bucket for Plans?: Plans had an employee count in the 1-10 range.
What was the former name of Plans?: Plans was formerly known as Smartic.

Team · 2

Lior Romanowsky

Founder · Co-founder

LinkedIn ↗

Avi Hayev

Founder · Co-founder

LinkedIn ↗

Sectors & technology

Business model

B2B

Highlights

Verified

External links

LinkedIn	linkedin.com/company/4852408
YouTube	youtube.com/channel/UChuHR9mJ_LHXH1Cmyc34Z_g

Identifiers & details

Former names	Smartic
Founded	2014-2
Status reason	Non Active, Jan 2016 ceased to operate