Last updated 2026-06-18
- Raised $100M funding round led by Josh Buckley, Jan 2022
- Raised $75M funding round, Aug 2024
- Raised $50M funding round, Apr 2021
Total raised
$241.0M
Last: 2024-08
Stage
Series C
Founded
2013
Headcount
500+
HQ
Ramat Gan, Israel
Sector
Business Software
About
Placer provides retailers with actionable, location-based insights into their audience and competition derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. Placer helps shed light on churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking. The Placer mobile SDK collects data in the background with minimal effect on user experience or battery consumption. Placer analyzes user behavior with patent-pending location data-mining algorithms to quickly deliver accurate insights. Content and ads personalized with Placer's rich profiles can offerusers an engaging experience.
Funding history · 7 rounds · $241.0M total
2022-01
2020-01
2017-01
2016-12
Undisclosed
Q&A
- What is Placer.ai's primary business activity?
- Placer.ai provides foot traffic analysis for location-based insights, helping retailers understand audience and competition behavior derived from consumer foot traffic.
- When was Placer.ai founded?
- Placer.ai was founded in January 2013.
- What was Placer.ai's most recent funding round?
- In August 2024, Placer.ai raised $75,000,000. Investors included Lachy Groom and WndrCo.
- What was the total amount of funding Placer.ai has raised to date?
- Placer.ai has raised a total of $241,000,000 USD.
- Who are the co-founders of Placer.ai?
- The co-founders of Placer.ai are Noam Ben-Zvi (CEO), Oded Fossfeld (CTO), Zohar Bar-Yehuda (Chief Data Scientist), and Ofir Lemel (Chief Product Officer).
- What is Placer.ai's primary sector?
- Placer.ai's primary sector is Business Software.
- Where is Placer.ai's headquarters located?
- Placer.ai's headquarters is located in Ramat Gan, Center District, Israel.
Team · 4
Sectors & technology
Primary sector
Business Software
Sub-sectors
Automotive & Mobility TechnologiesUrban MobilityBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceSensingGeolocation
Target customers
Media & EntertainmentPublishingTravel & TourismHospitalityHotels
Business model
B2BB2G
Highlights
Verified
Tags
location-baseddata-analyticsgeo-targetingbehavior-analyticssdkcontent-recommendationpatent-pendingmobile-applicationsapp-developmentpersonalizationunicorn-2022retailersuser-engagementretailcustomer-analyticsmunicipalitieshotelssmart-mobilitytrafficactionable-insights
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | placer.ai |
|---|---|
| linkedin.com/company/3027652 | |
| X / Twitter | twitter.com/Placer_ai |
| facebook.com/Placerai-381442635729306 | |
| Wikidata | wikidata.org/wiki/Q124415522 |
Identifiers & details
| Founded | 2013-1 |
|---|---|
| Employees (exact) | 725 |
| Offices | Los Altos |
| Wikidata QID | Q124415522 |
Radar intelligence
Web history (Wayback)
| Domain | placer.ai |
|---|
Wikidata
| QID | Q124415522 |
|---|
Certificate / subdomain footprint
| Subdomains | 42 |
|---|