Total raised
$241.0M
Last: Undisclosed 2024-08
Stage
Series C
Founded
2013
Headcount
725
HQ
Ramat Gan
Sector
Business Software
About
Placer provides retailers with actionable, location-based insights into their audience and competition derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. Placer helps shed light on churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking. The Placer mobile SDK collects data in the background with minimal effect on user experience or battery consumption. Placer analyzes user behavior with patent-pending location data-mining algorithms to quickly deliver accurate insights. Content and ads personalized with Placer's rich profiles can offerusers an engaging experience.
Funding history · 7 rounds · $241.0M total
2024-08
Undisclosed
$75.0M
2022-01
Series C
$100.0M
2021-04
Series B
$50.0M
2020-01
Series A
$12.0M
2018-10
Undisclosed
$4.0M
2017-01
Undisclosed
Undisclosed
2016-12
Seed
Undisclosed
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- When was Placer.ai founded and what is its primary focus?
- Placer.ai was founded in January 2013 and focuses on providing retailers with location-based insights derived from consumer foot traffic data.
- What was Placer.ai's most recent funding round?
- In August 2024, Placer.ai raised an Undisclosed round of $75 million. Key investors included Lachy Groom, WndrCo, MMC Ventures, Josh Buckley, GEM Realty Capital, Array Ventures, and Fifth Wall.
- What was Placer.ai's valuation and ARR as of August 2024?
- In August 2024, Placer.ai reached a valuation of $1.5 billion and achieved $100 million in Annual Recurring Revenue (ARR).
- Did Placer.ai conduct any layoffs in early 2025?
- In January 2025, Placer.ai reduced its workforce by 18% as part of a strategy to prioritize cost efficiency and a more focused growth.
- How much total funding has Placer.ai raised to date?
- Placer.ai has raised a total of $241 million across multiple funding rounds.
- When did Placer.ai achieve unicorn status?
- Placer.ai achieved a $1 billion valuation in January 2022, following a $100 million Series C funding round.
- Where are Placer.ai's main offices located?
- Placer.ai has its headquarters in Ramat Gan, Israel, and an additional office in Los Altos, California, USA.
- What is the approximate employee count for Placer.ai?
- Placer.ai has approximately 725 employees.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Automotive & Mobility TechnologiesUrban MobilityBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceSensingGeolocation
Target customers
Media & EntertainmentPublishingTravel & TourismHospitalityHotels
Business model
B2BB2G
Highlights
Verified
Tags
location-baseddata-analyticsgeo-targetingbehavior-analyticssdkcontent-recommendationpatent-pendingmobile-applicationsapp-developmentpersonalizationunicorn-2022retailersuser-engagementretailcustomer-analyticsmunicipalitieshotelssmart-mobilitytrafficactionable-insights