Last updated 2026-07-20
- Raised $100M Series C led by Josh Buckley, Dec 2021
- Raised $75M Series D led by WndrCo, Jul 2024
- Raised $50M Series B led by Aleph, Mar 2021
Total raised
$241.0M
Last: Undisclosed Round 2024-08
Stage
Series C
Founded
2018
Headcount
500+
HQ
Los Altos, United States
Sector
Business Software
About
Placer.ai is a location analytics platform that provides foot traffic data and consumer behavior insights for retailers, commercial real estate, and cities. The company's platform analyzes anonymized location data from various sources to allow businesses to collect, analyze, and perform competitor analysis on the collected data and build dashboards to view trends and insights from the data, enabling businesses to make informed decisions about site selection, marketing strategies, and store performance optimization. Placer.ai was founded in 2018 by Israeli entrepreneurs and is based in Los Altos, California, with an R&D center in Tel Aviv, Israel.
Funding history · 7 rounds · $241.0M total
2024-07
D Round
$75.0M
★ WndrCo★ Fifth Wall★ Lachy Groom★ MMC Ventures★ Josh Buckley★ Array Ventures★ GEM Realty Capital
2021-12
C Round
$100.0M
★ Josh BuckleyWndrCoFifth WallJeff KarshLachy GroomMMC VenturesDaniel KleinEliot BencuyaJ.M. SchapiroArray VenturesMajestic Realty
2021-03
B Round
$50.0M
★ Aleph★ Fifth Wall★ Rahul Vohra★ JBV Capital★ Josh Buckley★ Todd Goldberg★ Philippe Suchet
2019-12
A Round
$12.0M
★ Aleph★ JBV Capital★ OCA Ventures★ Reciprocal Ventures
2018-09
Seed Extension
$4.0M
★ Ran Makavy★ Array Ventures★ Craig Abrahams★ IrishAngels Ventures★ Stage Venture Partners
2016-12
Seed Extension
Undisclosed
★ Edith Yeung★ Ilana Golan★ Elad Kushnir★ Golan Ventures★ Stage Venture Partners
2016-11
Seed
Undisclosed
★ at.inc/★ Array Ventures
Headcount over time
From 33 (2018-09) to 700 (2026-07) · +667 (+2021%) · 72 points · source: Finder history + radar grounding
Q&A
- What is Placer.ai's primary business activity?
- Placer.ai provides foot traffic analysis for location-based insights, helping retailers understand audience and competition behavior derived from consumer foot traffic.
- When was Placer.ai founded?
- Placer.ai was founded in January 2013.
- What was Placer.ai's most recent funding round?
- In August 2024, Placer.ai raised $75,000,000. Investors included Lachy Groom and WndrCo.
- What was the total amount of funding Placer.ai has raised to date?
- Placer.ai has raised a total of $241,000,000 USD.
- Who are the co-founders of Placer.ai?
- The co-founders of Placer.ai are Noam Ben-Zvi (CEO), Oded Fossfeld (CTO), Zohar Bar-Yehuda (Chief Data Scientist), and Ofir Lemel (Chief Product Officer).
- What is Placer.ai's primary sector?
- Placer.ai's primary sector is Business Software.
- Where is Placer.ai's headquarters located?
- Placer.ai's headquarters is located in Ramat Gan, Center District, Israel.
Team · 4
Noam Ben-Zvi
Founder · CEO
Zohar Bar-Yehuda
Founder · Chief Data Scientist
Oded Fossfeld
Founder · CTO
Ofir Lemel
Founder · CPO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Automotive & Mobility TechnologiesUrban MobilityBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceSensingGeolocation
Target customers
Media & EntertainmentPublishingTravel & TourismHospitalityHotels
Business model
B2BB2G
Highlights
Verified
Tags
location-baseddata-analyticsgeo-targetingbehavior-analyticssdkcontent-recommendationpatent-pendingmobile-applicationsapp-developmentpersonalizationunicorn-2022retailersuser-engagementretailcustomer-analyticsmunicipalitieshotelssmart-mobilitytrafficactionable-insights
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | placer.ai |
|---|---|
| linkedin.com/company/3027652 | |
| X / Twitter | twitter.com/Placer_ai |
| facebook.com/Placerai-381442635729306 | |
| Wikidata | wikidata.org/wiki/Q124415522 |
Identifiers & details
| Legal name | Placer Labs, Inc. |
|---|---|
| Founded | 2018 |
| Employees (exact) | 552 |
| Offices | Los Altos |
| Wikidata QID | Q124415522 |
Radar intelligence
Web history (Wayback)
| Domain | placer.ai |
|---|
Wikidata
| QID | Q124415522 |
|---|
Certificate / subdomain footprint
| Subdomains | 42 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515247260 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-04-27 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 3 — people (2), annual_report (1) |
| Registered address | ז'בוטינסקי 5 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2025-11-26 | עדכון דירקטורים-הוספת דירקטור |
| 2025-11-23 | עדכון דירקטורים-הסרת דירקטור |
| 2025-12-11 | דו~ח שנתי |