Pixie

Object Tracking and Location Solution

Industrial Technologies
Non Active, Dec 2020 ceased to operate
Mature Herzliya, Israel Founded 2011
LinkedIn
Last updated 2026-06-18
Total raised
$24.0M
Last: 2016-07
Stage
Mature
Founded
2011
Headcount
7
HQ
Herzliya, Israel
Sector
Industrial Technologies

About

Pixie Technology offers an IoT tagging platform for locating objects. With the company's Location of Things technology, users attach Pixie Points to devices and objects, providing them with a unique identity that is detectable between the Points and the Pixie smartphone app. The app utilizes the camera and overlays real-time, augmented reality indications of where an item is located. Users can also receive alerts when a tagged item is left out of packing. Pixie's location-aware sensor network is private and accurate down to the inch. Users are able track, locate, and navigate to anything tagged with a Pixie Point. The platform is an open ecosystem where developers, manufacturers, and creative thinkers can build their own location-based apps.

Funding history · 2 rounds · $24.0M total

2013-12
$5.5M

Q&A

What is Pixie Technology's primary offering?
Pixie Technology offers an IoT tagging platform for locating objects, utilizing its Location of Things technology. Users attach Pixie Points to items, which are then detectable via a smartphone app that uses augmented reality to show the item's location.
When was Pixie Technology founded?
Pixie Technology was founded in January 2011.
What is the current status of Pixie Technology?
Pixie Technology is currently inactive, having ceased operations in December 2020.
How much funding has Pixie Technology raised in total?
Pixie Technology has raised a total of $24,000,000 USD.
When was Pixie Technology's last funding round and who were the investors?
Pixie Technology's last funding round occurred in July 2016, with investments from Spark Capital and OurCrowd.
What is the employee count for Pixie Technology?
Pixie Technology has 1-10 employees.
Who are the co-founders of Pixie Technology?
The co-founders of Pixie Technology are Ofer Friedman and Amir Bassan-Eskenazi.
What sector does Pixie Technology primarily operate in?
Pixie Technology primarily operates in the Industrial Technologies sector.

Team · 2

Founder · Co-founder
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Industrial Technologies
Sub-sectors
Industrial TechnologiesMicroelectronics & Photonics Solutions
Technologies
CommunicationsIOT
Target customers
Consumers
Business model
B2C

Tags

iotaugmented-realitywearabletrackingbluetoothobject-trackingindoor-navigationmobile-applicationslocation-basedsdk
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