Pixellot

AI-automated Sports Production

Media & Entertainment Technologies
Active
Series D Petah Tikva Founded 2013
Total raised
$234.0M
Last: Undisclosed 2025-12
Stage
Series D
Founded
2013
Headcount
176
HQ
Petah Tikva
Sector
Media & Entertainment Technologies

About

Pixellot develops AI-based automatic sports production solutions for the amateur and semi-professional market. The company's technology streamlines the production workflow by deploying an unmanned multi-camera system that covers the entire field and follows the action automatically. Utilizing cloud-based artificial intelligence to analyze high-quality video, Pixellot enables sports teams, leagues, and educational institutions to broadcast sporting events that would otherwise not receive coverage due to the costs associated with professional broadcast equipment and workflow. In addition, sports fans can enjoy real-time commentary and graphics, highlights, and team and individual stats on their video feed, similar to a professional broadcast. To add to the live-viewing experience, the AI component captures highlights such as baskets and goals automatically and saves them as clips for replay purposes. Pixellot works whether producing live or video-on-demand broadcasts. The company streams more than 30,000 live video hours each month to fans, players, and coaches on a variety of platforms.

Funding history · 8 rounds · $234.0M total

2025-12
Undisclosed $15.0M
2025-12
Debt Financing $20.0M
2022-06
Series D $161.0M
2020-06
Series C $16.0M
2019-12
Series C $3.3M
2018-09
Series B $30.0M
2014-12
Series A $7.5M
2013-06
Seed $1.2M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What was Pixellot's most recent funding round, and when did it occur?
Pixellot completed an Undisclosed funding round in December 2025, raising $15,000,000 with PSG as an investor. Additionally, the company secured $20,000,000 in Debt Financing in December 2025.
When did Pixellot announce Doron Gerstel as its new CEO?
Pixellot named Doron Gerstel as CEO in November 2024, according to a report by en.globes.co.il.
What new product did Pixellot launch in May 2023?
In May 2023, Pixellot launched the Show S3 camera, which introduces a new standard in AI-automated sports video production.
What significant partnership did Pixellot form with Baidu in March 2023?
In March 2023, Pixellot and Baidu joined forces to revolutionize China's local sports market using AI.
What was the amount and lead investor for Pixellot's Series D funding round in June 2022?
In June 2022, Pixellot raised $161,000,000 in a Series D funding round, with PSG and Israel Secondary Fund as investors.
When did Pixellot acquire VidSwap?
Pixellot acquired VidSwap in December 2019.
What was the amount and lead investor for Pixellot's Series B funding round in September 2018?
In September 2018, Pixellot raised $30,000,000 in a Series B funding round, with Shamrock Israel Growth Fund and Firstime VC as investors.
What was Pixellot's first funding round, and who was an investor?
Pixellot's first funding was a Seed round in June 2013, raising $1,200,000 with thetime as an investor.
What is Pixellot's primary business activity?
Pixellot develops AI-based automatic sports production solutions primarily for the amateur and semi-professional market, streaming over 30,000 live video hours each month.

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionDigital Content Engagement & Entertainment
Technologies
Artificial IntelligenceData StorageCloud
Target customers
ConsumersRecreational & LifestyleFans
Business model
B2CB2B

Highlights

1 PatentsVerified

Tags

broadcastingcross-platformimage-processingvideocamerassportsartificial-intelligencefanssports-techstreamingbroadcasterscomputer-visiongovernmentoptronicsentertainment