Last updated 2026-07-20
- Acquired by TransUnion, 2022
- Raised $19M Undisclosed Round led by IGP - Israel Growth Partners, Dec 2017
Total raised
$19.0M
Last: Undisclosed Round 2018-01
Stage
Mature
Founded
2004
Headcount
150
HQ
Tel Aviv, Israel
Sector
Cyber Security
About
Pipl assembles online identity information from multiple independent sources to create the most complete picture of a digital identity and connect it to real people and their offline identity records. The company's proprietary identity resolution search engine combines over 40 billion records from millions of online, offline, and paid sources, creating a dynamic and searchable index of people profiles. Pipl's services are used for identity verification, data enrichment, human resources, security, online trading, financial services, and background checks. The company also helps global enterprises make better fraud decisions by turning fragmented identity data into usable, explainable identity intelligence, powered by Elephant, Pipl's AI model.
Funding history · 1 round · $19.0M total
2017-12
Undisclosed Round
$19.0M
★ IGP - Israel Growth Partners
Headcount over time
From 103 (2018-09) to 124 (2026-03) · +21 (+20%) · 36 points · source: Finder history + radar grounding
Q&A
- What is Pipl's primary business activity?
- Pipl operates as an Online Identity and Trust Platform, assembling online identity information to create comprehensive digital identity profiles and connect them to real people and their offline records.
- When was Pipl founded?
- Pipl was founded in November 2004.
- How much funding has Pipl raised in total?
- Pipl has raised a total of $19,000,000 USD.
- When was Pipl's last funding round and who was the investor?
- Pipl's last funding round occurred in January 2018, with IGP - Israel Growth Partners as an investor.
- What is Pipl's employee count?
- Pipl has an employee count in the 51-200 range.
- Where is Pipl's headquarters located?
- Pipl's headquarters is located in Petah Tikva, Center District, Israel.
- Who are the founders of Pipl?
- The founders of Pipl are Matthew Hertz, Moshe Lichtman, and Haim Shani.
- What are the primary sectors Pipl operates in?
- Pipl's primary sector is Cyber Security, also operating in Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support, and Identity Security.
Team · 2
Matthew Hertz
Founder · Founder & CEO
Itay Rozen
Founder · Co-founder & CTO
Sectors & technology
Primary sector
Cyber Security
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportCyber SecurityIdentity Security
Technologies
Platforms & InterfacesAPIArtificial IntelligenceMachine Learning
Target customers
ConsumersProfessionals & Gig EconomyGovernment & CityEnterprise & Professional Services
Business model
B2BB2CB2G
Tags
search-engineweb-platformknowledge-technologybusiness-intelligencebig-dataapiartificial-intelligenceidentity-verificationmachine-learninganti-fraudgovernmententerprisessaascyber-security
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | pipl.com |
|---|---|
| linkedin.com/company/1315565 | |
| YouTube | youtube.com/channel/UC_Xqn6DVOj6anXQ8a6iQv_g |
Identifiers & details
| Legal name | Pipl Search Ltd. |
|---|---|
| Founded | 2004-11 |
| Employees (exact) | 150 |
| Offices | Post Falls |
Acquisitions & public offerings
Acquired by TransUnion 2022
Radar intelligence
Patents
| EPO | 18 |
|---|
Publications (Crossref)
| Works | 1 |
|---|
Web history (Wayback)
| Domain | pipl.com |
|---|
Certificate / subdomain footprint
| Subdomains | 37 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513608661 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2004-11-16 |
| Purpose | לעסוק בסוגי עיסוק שפורטו בתקנון |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 3 — charge (1), annual_report (1), violation (1) |
| Registered address | ברט אהרון 18 פתח תקווה |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-01 | סילוק שעבוד |
| 2026-07-01 | דו~ח שנתי |
| 2026-07-01 | עדכון הפרה |